In a recent phone conversation my mom was complaining about the lack of television programs geared towards older audiences. She’s sick to death of reality television and hates the few dramas the networks do seem to be making. “The population is supposed to be aging,” she complained. “Why aren’t they making television for us?” She’s […]
Are You Missing an Important Target Market? Read More »
One of the things I love most about Twitter is the cool (and very useful) technical tools I discover from other people. I’d say at least once a week someone sends a link to a tool that I find useful. And I wouldn’t have discovered it without Twitter. But it’s not just technology. Often people
Want to Send Links in Twitter? Here’s How Read More »
Updated May 2017 If you’re new to social media marketing and trying to figure out where to start, it can be a daunting task. There are so many different sites; where do you go first? Even if there is a social media site devoted specifically to your industry or teeming with your target market, I
Facebook, LinkedIn or Twitter: Which Social Media Site is For You? Read More »
This weeks edition of the Blogging Boomers Carnival is being hosted by Janet Wendy Spiegel at the Gen Plus Blog. Spiegel’s blog is dedicated to baby boomers and the plus generation of age 50 and older. This week’s carnival includes divorce math, keeping faith that that special someone is just around the corner, travel wardrobe
Blogging Boomers #95 Read More »
Going to a conference or other industry event can be a great boost to your business. You learn new things, hear about future trends and network within your industry. But if you’re a solopreneur, particularly if you’re outside of a major urban centre, how do you find out about events and how do you figure
Use LinkedIn Events to Find Industry Events Read More »
Yesterday I talked about the reasons for having an exit strategy. Now I’ll look at what you need to do to create one. First, you need to identify your exit date. Obviously you’ll be doing things differently if you’re looking at exiting your business within five years than if you’re planning to continue working for
Preparing Your Exit Strategy Read More »
According to the Canadian Federation for Independent Business over one third of Canadian small business owners plan to leave their business within the next five years, two thirds within the next ten. Yet only ten percent have a formal, written succession plan, 38 percent have an informal plan and 52 percent have no plan at
Succession Planning: Do You Have An Exit Strategy For Your Business? Read More »
This week’s host of the Blogging Boomers Carnival is Wesley over at Life Two. This week’s Carnival includes over 40 makeup tips, helping children understand the enormity of the election of Barack Obama as president, counting your blessings and much more. If you’re looking for some guidance for surviving the “middle ages”, please check out
Blogging Boomers #94 Read More »
One of the hardest things about being an entrepreneur is not having someone to bounce ideas off of. You don’t have anyone in the next cubicle to ask “hey, how do you do …” However, if you’ve built a good social media network, you can have the next best thing. I’m currently organizing a course
Have a problem? Use Social Media to Solve It Read More »
If you are planning to use social media as a marketing tool you need to keep two goals front and centre to guide all your actions. Goal One: Connect with people, don’t just collect names First you need to remember the social in social media. And you need to keep in mind social media sites
You Have Two Goals with Social Media Marketing Read More »