When I’m out speaking to business people, just about everyone has heard of Twitter. But in spite of the phenomenal growth Twitter has experienced, the majority of people I meet still haven’t given it a try. The main reason people give is “I just don’t get it. Why does anyone care that I’m having lunch […]
7 Rules for Marketing with Twitter Read More »
YouTube is now owned by Google so this is yet another way to use Google as a marketing vehicle. With over 100 million U.S. viewers of YouTube (never mind the rest of the world) as of January 2009, clearly YouTube is a way to reach a large number of people. Why should you add YouTube
Using Google to Market Your Business Part 3: YouTube Read More »
Sometimes just noticing trends in the market and realizing they apply to you is the first step to creating a successful (and profitable) marketing campaign. Bed & breakfast owner Marsha Barrow is a prime example of this. By recognizing a trend in the market and taking action she made an important impact on her bottom
Noticing Trends + Taking Action = Marketing Success Read More »
This week I’m the lucky host of the Blogging Boomers Carnival. If this is your first time, let me explain the concept. A blog carnival is a collection of bloggers who write about a similar theme – in this case Baby Boomers. Each week, one of the members gets to host the carnival and post
Welcome to Blogging Boomers Carnival #135 Read More »
I have to confess that I’ve been dragging my feet about using Google Analytics. Everyone was telling me how important it was but it just didn’t seem like a priority. My web hosting gives me fairly good stats on traffic, keywords people were using and the countries visitors are from. What more could Google Analytics
Using Google to Market Your Business Part 2: Google Analytics Read More »
Whether you’re a traditional “bricks & mortar” business where customers come to your store, a virtual business conducted entirely online or something in between, marketing online should still be part of your overall marketing plan. And part of that overall plan should include using the behemoth Google. Google has many tools to help small businesses
Using Google to Market Your Business Read More »
Today is Thanksgiving Monday in Canada. Thanksgiving represents a number of things: it’s a celebration of the harvest, it’s a traditional family feast, it’s the last long weekend of the year (winter is just around the corner – if it hasn’t arrived already) and it’s a reminder to give thanks. One of the things I
Thankful Blogging Boomers Carnival Read More »
Two years and 313 blog posts later, I’m proud to say The Baby Boomer Entrepreneur is still alive and kicking. I’ve done the math, and that works out to an average of three blog posts a week. I didn’t know I had it in me. Seriously! I am a writer, but I’ve never sustained a
Happy Birthday to Me or The Baby Boomer Entrepreneur is Two! Read More »
Recently I had a classic midlife moment. I organized a group call for the members of the Blogging Boomers Carnival so we could get to know each other better. I sent a reminder email out the day before. The morning of the call I added it to my “to do” list and was looking forward
Blogging Boomers Carnival Read More »
If you are using Facebook as a business networking tool, you’re probably trying to build a broad online network. Many people on Facebook only connect with people they know in the real world. Business people who are using Facebook as a virtual networking meeting however, need to be more of an “open networker” rather than
Why would you “unfriend” someone on Facebook? Read More »