Once you’re following more than a couple of dozen people online or are using more than two social media sites, it’s worth considering investing the time to learn one of the social media aggregators. This lets you monitor what your connections are saying, track keywords, even make comments or publish content from a single place, […]
Tools for managing your social media presence Read More »
I wish I could take credit for the term “social poop” but sadly I can’t. I first learned the term from Andy Fogarty in a wonderful blog post called How To Create Social Proof In 3 Simple Steps on the Laura Roeder blog. Andy defines social poop as the stuff you get from Twitter feeds
Don’t Be Guilty of Creating Social Poop Read More »
This past weekend was the unofficial end of spring here in Canada. This coming weekend is known as the May 2-4 weekend; a long weekend officially celebrating the birth of Queen Victoria but in reality, the traditional time for opening the cottage for the summer. In unusual fashion, this year’s long weekend actually includes May
Blogging Boomers Carnival 162 goes to the dogs Read More »
When networking on the site LinkedIn, you want to make sure you target the right people to connect with. While I believe you should be some sort of open networker, you don’t need to have an enormous list of connections if you target the right people. A network of 500 highly targeted connections is far
Using LinkedIn: Who should you connect with? Read More »
Many entrepreneurs who are publishing online have questions about copyright. In particular they are often worried about their material being stolen. From a marketing point of view, having your blog posts, videos and slide shows reused by others is useful, as long as you get credit (and a link back to your own site). That’s
What is Creative Commons? Or how to share your copyrighted material Read More »
This past weekend saw me heading off to London (Ontario, not England … I wish!) for Podcamp London. If you’ve never been to a Podcamp, photo by Jason Fredin it is billed as an “unconference”. Admission is free, speakers are unpaid, the schedule changes on the fly and it’s a great networking event, not to
Blogging Boomers Carnival #161 Read More »
One of the biggest drawbacks to being a solopreneur is the lack of tech support. When you work for a large company, these is usually an IT department. When your computer won’t work or your network is down, you know exactly who to call for help. When you work from home, or even if you
7 Cheap Tech Support Ideas for the Solopreneur Read More »
Seems like this is my week for hosting. Here in Owen Sound my dance group just held their big dance weekend plus I was host to two out-of-town dancers who needed a place to stay. It was a lovely weekend and my feet are just starting to recover. I even learned to tango and sort
Time for the Blogging Boomers Carnival Read More »
The title of today’s blog post is actually a quote from Mitch Joel’s Six Pixels of Separation. He goes on to say: “Just like in marketing, it takes a certain type of person to drive a BWM, and that may not be the same kind of person who likes retro country funk music. The point
Your brand is not for everyone Read More »
Being in business (as well as being a wife and mother) means that I often feel like I have too many balls – or pins – in the air at any one time. This week I’m working on a major project for a client, trying to get some of my own sales copy online and
Blogging Boomers Carnival #159 Read More »