Winter has finally come to Owen Sound, although we seem to have missed the worst of the winter storms so far, much to my son’s regret (he’s chomping at the bit for a snow day). I always find it easier to think about Christmas when there’s snow on the ground. Last week my family kept […]
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Of all the social media sites, LinkedIn is probably the least intuitive. Many people find it difficult to figure out how to meeting new people or participate on the site. That’s probably why so many people join, get five connections, then give up. However, if you don’t want to give up, watch this video about
Using LinkedIn: Having Conversations in Groups Read More »
Recently I was reading Unmarketing by Scott Stratton. In the introduction he says: Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers. Just like branding is not your logo, marketing is not something you
Marketing Is Not a Task, It’s a Way of Doing Business Read More »
Yesterday I wrote about why you need to take your online connections off-line. Today I’ll tell you how. When you met somebody online and you’ve had some sort of an ongoing conversation, someone you think you might have a connection with, approach them about having an off-line conversation. You can send them a private message
How to Have Off-Line Conversations with Your Online Connections Read More »
One of the biggest mistakes people make with social media marketing – Facebook, LinkedIn, Twitter – is they think it means they don’t have to talk to people. They think if they’re posting to Twitter, updating their status on Facebook or posting videos to YouTube that’s it for social media marketing. But making posts without
Social Media Marketing Means Talking To More People Not Less Read More »
Edition 185 of the Blogging Boomers Carnival is online at Fabulous After 40. Fabulous After 40 is the creation of The Glam Gals – Deborah and JoJami. They write about how to continue looking great as you age. For those new to The Blogging Boomers Carnival, we’re a collection of bloggers who write about a variety
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We’ve all heard the saying that it takes a village to raise a child. However, if there’s one thing I’ve learned after surviving five years in business is that it also takes a village to raise a business. When I was in my mid-20s I actually tried to start my own business doing very much
It Takes A Village to Raise a Business Read More »
It’s that time again for the Blogging Boomers Carnival. This week Ann Harrison of Contemporary Retirement Coaching is hosting. There are some more serious posts about boomers and depression as well as research about why some people and not others have a midlife crisis. There’s also the hottest fashion trends, some cooking, energy-wasting devices and
What’s new in the boomer world? Read More »
Here’s a nice short video from personal branding expert Lethia Owens about how to claim your Google profile. This is helpful if people are likely to search for you by name and there are others in the world who share your name. When you’re online for business, you can’t be in too many places. When
Have you claimed your Google Profile? Read More »
The Blogging Boomers Carnival One of my biggest pet peeves is how when talking about baby boomers most people (particularly the media) focus on retirement. And yet the baby boomer generation covers a much larger demographic. At a conference last week, one of the speakers pointed out that George Clooney and Brad Pitt are baby
Boomers are not one-size-fits-all Read More »