Should coaches, consultants and other small business owners try marketing with YouTube Shorts? While jury is still out on the definitive answer to that question, there are some compelling reasons why now might be the time to start marketing with YouTube Shorts. What are YouTube Shorts? Before I answer whether you should be marketing with […]
Marketing With YouTube Shorts: Should You Try It? Read More »
Scheduling a Live Video takes time. You need to choose a topic, create a great title, plan your content and then actually go live. Naturally, if you’re trying to use Live Videos to get new clients you want to make sure you schedule your Live Videos at the best time so you get the most
When’s the Best Time to Schedule a Live Video? Read More »
Sometimes when I’m talking to clients about recycling their short live videos the question invariably arises, “won’t people get bored seeing the same material over and over again?” Not only will they NOT get bored, it actually helps them learn, understand and remember what you’re teaching in your videos. For example:
Recycle your short live videos for a bigger impact Read More »
When you’re looking to market your business using video, where should you start? Live video or pre-recorded video? A lot of entrepreneurs feel a little scared of live video. After all, there’s no do-over when you go live. However, I think the fact that you can’t make it perfect is one of the strengths of
Live Video vs Pre-recorded Video. Which is better? Read More »
The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.” But if you acknowledge that your marketing activities take time to bear fruit, how do
What’s Possible When Coaches Use Video Marketing Read More »
It doesn’t matter if you’re speaking at a virtual event to hundreds of strangers, doing a webinar for 50 people or meeting one-on-one with a potential client you need to look great in Zoom meetings. Of course, these tips also apply to going Live on Facebook, Instagram or even LinkedIn. We all say looks don’t
How to Look Great In Zoom Meetings Read More »
You need videos for your website Video on your website helps you build know, like & trust because it lets visitors virtually look you in the eye. They can see your face, hear your voice and experience your enthusiasm and expertise. Video helps you get found on Google. Websites with video are 41% more likely
Create These 3 Videos For Your Website Read More »
With all the social media platforms pushing Live video you need to be prepared to get it right. Here are my secrets to better live video. Secret #1 – Go Live It may seem obvious but … One of the first webinars I ever taught, I wrote out a script. I found amazing photos for
Seven Secrets to Better Live Video Read More »
If you want 2022 to be an epic year for your business you have to stop “seat of your pants marketing”. You can’t just pull it out your ass any time you want to do marketing. You need to plan. In this post I’m sharing 3 reasons why you need to start your marketing plan
3 Reasons You NEED TO PLAN your 2022 marketing ahead of time Read More »
Show Off Your Expertise To figure out what to say on live videos you first need to think about your overall goal. Ultimately your goal is to grow your business, but a single video isn’t going to do that for you. You need a strategy to get visible, then to build the know, like and
What to Say On Live Videos Part 2: Read More »