Is it true that any publicity is good publicity? I’m not sure, but read this case study and tell me what you think. London Ontario is a city of just over 350,000 in South-Western Ontario, about 200 km west of Toronto. Recently a professional baseball team in the Frontier league came to town. The owners […]
Public Relations Gone Bad: a Case Study of the London Rippers Read More »
One of the advantages of being a solopreneur or small business is you can change direction faster than a large corporation; there are no committees or layers of management to consult. It’s just you making a decision. However, too many small business owners get used to flying by the seat of their pants when it
Why I Need A Written Marketing Plan Read More »
When it comes to running a business, belonging to an organization or living your life, there are ups and downs – things beyond your control that impact you directly. For your business, the economy can tank, making it harder for you to make sales. A trusted employee can leave. A marketing strategy that’s worked for
Are you the thermostat or the thermometer? Read More »
Google Plus is rapidly becoming more important for your business. It is becoming closely tied to how Google finds and displays search engines results. People who are logged into their Google Account (gmail, YouTube or other Google service) will have their search results influenced by who they are connected to on social media in general and
Get your business on Google Plus! Read More »
Wow! It’s April already and I’m sitting here wondering where the first quarter of the year went. Only 9 months left to hit my goals for the year. I find that the beginning of each quarter is a good time to pause for a moment and look at your goals and results so far this
Monitor your goals for Q2 of 2012 Read More »
5 Things you must do now to get ready for March 30th If you have a Facebook Page (also known as Fan Pages) for your business, you need to know that Facebook is making changes once again. On March 30th all Pages will be automatically converted to the new Timeline format. Many businesses have voluntarily
Facebook Timeline for your Business Page Read More »
Welcome to a new feature here at The Baby Boomer Entrepreneur: Motivational Mondays. Since I work from home, I know how important self motivation is. There’s no boss looking over my shoulder to see that I get my work done. People who start their own businesses tend to be a highly motivated group. That’s why
Motivational Mondays: What gets you out of bed? Read More »
I’ve been listening to an audio version of the updated for the 21st Century edition of Napoleon Hill’s classic book Think and Grow Rich . For some reason I resisted reading this book for many years but about a year ago I decided I needed to focus on making money so I bought the audio
Success Begins After 40 – Why it’s not too late to build your business Read More »
As a Facebook user you’ve probably noticed some changes in people’s profiles. This is the new Facebook “Timeline”. It is a major revamp of how profiles will look and function on Facebook. Initially it was in limited roll-out but soon it will be mandatory. The most noticeable change is
What you need to know about Facebook Timeline Read More »
How’s your marketing going so far in 2012? If you’re not getting the best results possible, list to this radio interview I did with business coach Yvonne McCoy on her BlogTalkRadio show SOS 4 Your Business where we talk about marketing and creating a marketing plan. Listen to internet radio with SOS 4 Your Business
Ready, Set, Go Market Read More »