Like just about every social media site I use, when I first heard about Pinterest I thought it was fun to use, but was kinda stupid if you’re in business. But as I’ve written in recent blog posts, I’m experimenting with Pinterest. What really caught my attention was a podcast I heard where it was […]
Pinterest for Business? Here are 10 Tips Read More »
Making a lasting change – whether it’s getting better at marketing, learning to manage your books or changing your personal life – can be a challenge. We are creatures of habit. When things are going smoothly, it’s easy(ish) to make changes. However, when times get rocky we often fall back into old habits. I am
What does it take to make a lasting change? Read More »
Having a professional LinkedIn profile can really enhance your image or brand. It establishes your authority, makes you look more professional and can make even the smallest business look like it can compete with bigger companies. This slide show, created by LinkedIn, talks about your profile, your company page and how to engage on LinkedIn.
How to Amplify Your Brand on LinkedIn Read More »
Think and Grow Rich is the classic by Napoleon Hill. I have the updated version in audio book format and I relisten frequently. If you haven’t read (or listened to) the book I highly recommend in. If you have read the book, this summary is a great reminder. I always took great comfort in Hill’s
Think and Grow Rich in 13 Steps Read More »
As a marketing expert I jumped onto Pinterest fairly early so I could advise my clients. I found Pinterest to be fun – addicting even. More so than even Twitter or Facebook, I found hours disappeared as I looked at pins, repinned and just plain wasted time. But does Pinterest have a business use? I
Pinterest Marketing: is it a good idea for small business? Read More »
When Google Plus first started it was inhabited mainly by nerds – techie and social media. I tried it out so I could tell my customers about it but found it wasn’t really a good marketing tool for most people. But of course, Google doesn’t rest on its laurels. They’ve changed and expanded this social
How to Set Up a Google Plus Account So You Can do Hangouts Read More »
“Everybody wants to be lead by somebody with a high level of leadership than themselves.” In this video, sales and leadership coach Rich Grof shares some advice on how to use leadership skills in the sales process. This is some important information because I’ve noticed that many entrepreneurs are very skilled at what they do
Writing a blog can be a challenge sometimes – how do I keep coming up with topics to write about? In fact, that’s one of the top reasons I hear from clients about why they don’t blog. And yes, I do have that challenge myself some days. However, I don’t (usually) let it stop me.
Seven Ways to Get New Topics to Blog About Read More »
As a marketing professional I am immersed with marketing – particularly online marketing. And sometimes it’s easy to forget that just because I’m heavily involved in marketing, other business owners are not. That’s why I shouldn’t have been surprised by a study by RBC that shows only 46 percent of Canadian small businesses have a
Do you need a website for your business? Read More »
When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person. That is part of the reason why online sales is a little harder. It’s also why social media is so effective as a marketing tool. It gives your online
Is your social media profile photo helping your image? Read More »