When Google Plus first started it was inhabited mainly by nerds – techie and social media. I tried it out so I could tell my customers about it but found it wasn’t really a good marketing tool for most people. But of course, Google doesn’t rest on its laurels. They’ve changed and expanded this social […]
How to Set Up a Google Plus Account So You Can do Hangouts Read More »
“Everybody wants to be lead by somebody with a high level of leadership than themselves.” In this video, sales and leadership coach Rich Grof shares some advice on how to use leadership skills in the sales process. This is some important information because I’ve noticed that many entrepreneurs are very skilled at what they do
Writing a blog can be a challenge sometimes – how do I keep coming up with topics to write about? In fact, that’s one of the top reasons I hear from clients about why they don’t blog. And yes, I do have that challenge myself some days. However, I don’t (usually) let it stop me.
Seven Ways to Get New Topics to Blog About Read More »
As a marketing professional I am immersed with marketing – particularly online marketing. And sometimes it’s easy to forget that just because I’m heavily involved in marketing, other business owners are not. That’s why I shouldn’t have been surprised by a study by RBC that shows only 46 percent of Canadian small businesses have a
Do you need a website for your business? Read More »
When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person. That is part of the reason why online sales is a little harder. It’s also why social media is so effective as a marketing tool. It gives your online
Is your social media profile photo helping your image? Read More »
Images are becoming increasingly important for online marketing. On social media, content that includes interesting and attractive images gets 94% more views than content without images. And with sites like Pinterest and Slideshare popping up, images are king. But there’s more. When people are searching on Google, 37% say they are more likely to click
The Importance of Images in Your Marketing Read More »
Although I love speaking in front of groups, I know it scares the pants off other people. In fact, when I teach at the college, I have often had a student in tears about having to give presentations. But speaking in front of a networking group can be an invaluable marketing strategy. In this great
Learn Ivan Misner’s 5 Tips For Getting Past Your Fear of Presenting Read More »
LinkedIn often tells you to only connect with people you know well and trust. In fact, they make it difficult for you to connect with people you don’t know. But is this good advice? I think if you’re trying to grow your business, it doesn’t make sense not to expand your network on LinkedIn. If
Video: Why You Should Connect With People You Don’t Know on LinkedIn Read More »
How can you get the most out of your marketing efforts? Create a social media bomb. Read this article to discover what this means.
Repurpose your content and create a Social media bomb Read More »
What do you need to know to stand out from the crowd? Your personal brand.
What is your brand? Read More »