The word authenticity is often and bandied talking about marketing and branding. But far too often people are left wondering what exactly this means as it relates to their social media marketing. For me defining authenticity takes me back to the idea that all marketing is about getting people to know, like and trust you. […]
What Does it Mean to be “Authentic” in Your Marketing? Read More »
There are so many social media sites it’s hard for the average person to know which one is right for their business. Really, it comes down to your goals – what are you hoping to achieve with your social media marketing. The chart below gives you an overview of what benefits you can have from
Which Social Media Site is Right for You? Read More »
Like all social media sites, in order to engage on Google Plus you need to first start following people. Unlike your personal Facebook profile or LinkedIn, the other person doesn’t need to approve you to follow them. It’s more like Twitter or your Facebook page where you can follow anyone. What the heck are circles?
Google+ For Beginners: How to follow people on Google+ Read More »
Whenever I mention Google Plus to a group of small business owners I get a collective groan. “Not ANOTHER social media site!” However, I want to tell you that Google Plus is not just another social networking site. It has rapidly grown from a site for nerds to a social media powerhouse that is now
Just before Christmas I was notified that I’ve been named winner of Broadview Network’s 2013 Best Blogs for Entrepreneurs Award. I put a lot of effort into each of my posts so it is exciting to be acknowledged. It’s a great way to end 2013. I’m looking forward to bigger and better things for 2014. Andrea
I’m an Award-Winning Blogger! Read More »
What is a podcast you ask? It is simply an internet radio show. You can find them on iTunes, Blog Talk Radio or Stitcher to name a few. In a busy world, podcasts are a great way to consume information or entertainment. I have several podcasts that I subscribe to on my phone and on
How to create an “Engaging” Podcast Read More »
In my very first Google+ “Hangout on Air” I interviewed Dina Eisenberg about using Google Plus. During our discussion I asked Dina about using Google Plus for connecting, networking and marketing. We discuss growing your connections; Circles, shared Circles and Circle management; Communities; managing your time on social media and more.
Talking about Google Plus with Dina Eisenberg Read More »
You have one chance to make a first impression. That’s why Cynthia Sanchez of OhSoPinteresting.com suggests we change the cover on our Pinterest boards. Pinterest is such a visual medium that if you want to attract followers, even the covers of your boards need to be appealing. Choosing an image that reflects the content of the
Pinterest Tips: How to Change a Board Cover Read More »
I was recently asked what advice I would give to future entrepreneurs. To paraphrase a proverb my advice is “It takes a village to raise a small business.” Let me explain. Over the years I have interviewed dozens of entrepreneurs – some for this blog, some for teleseminars and some for various publications I have
Advice to Future (and Current) Entrepreneurs Read More »
Still on the fence about Pinterest as a business tool? This strategy from Joan Stewart, aka the Publicity Hound, is simple and frankly brilliant. Her Pinterest board 50 Free Publicity Tips includes simple graphics, each with a tip for publicity. All the pins are the same, with only the number and tip changing, so there’s
Pinterest Tips: How to Rank on Google While Pinning Non-visual Topics Read More »