You’ve probably heard the phrase, “Aim for the moon; if you miss, you’ll land among the stars.” It sounds great in an Instagram caption, doesn’t it? But in reality, following this mindset when setting your goals for the new year could be holding you back from real growth in your business. Here’s the thing: If […]
Goal Setting Gone Wrong: How to Set 2025 Goals That Actually Help Your Business Grow Read More »
Looking for tools to make running your business smoother, more efficient, and dare I say, even fun? ? You’re in the right place. Here’s my hand-picked list of tools and recommended resources for your business that I personally use or that come highly recommended by trusted friends and colleagues. Prices range from free to premium,
Recommended Resources for Your Business Read More »
Creating engaging and effective video content can be a daunting task, especially if you’re always scrambling at the last minute to decide what to talk about. My latest video, “What Videos Should You Create This March,” addresses this challenge head-on, offering practical advice for planning a successful video content strategy this month. Plan and Schedule
Video has emerged as a pivotal tool for online coaches, course creators, and entrepreneurs. Andrea Stenberg’s insightful session, “Unleash Your Business Potential With Video Mastery,” offers a treasure trove of strategies for harnessing the power of video to elevate your business. This blog post delves into the key takeaways from Andrea’s expertise, providing actionable insights for anyone looking to leverage video in their digital marketing strategy.
You don’t need to go viral and have a million viewers or even followers. Those are “vanity metrics”. I.E. it may be cool to be able to say your post got one thousand likes but that won’t pay the mortgage. What you really need is a smaller, more targeted audience of people who need what
An Audience of Buyers Read More »
Why your website should be your home base on the internet When using your website to grow your business you need to make your website your marketing hub – your home on the internet. Social media is great for marketing but you don’t actually own your Facebook or LinkedIn profiles. The platforms do. But you
Using Your Website To Grow Your Business Read More »
Live videos are a great way to increase your visibility while building the know, like & trust factor with your audience. But how long should these videos be? I get asked that question every time I speak to coaches, course creators and any groups of entrepreneurs thinking about making videos. The answer is “it depends”.
How Long Should Your Live Video Be? Read More »
Going live helps you gain visibility, show off your expertise and generate leads for your business.
But only if people actually watch your videos! Are you making these mistakes that are making people click away?
Live Video Intro Mistakes That Cost Views Read More »
While content is the most important part, choosing the right background for your videos makes a big difference. The goal is to make YOU, not your background, the star of your videos. If you’re a coach, consultant or other small business owner making occasional videos as part of your marketing, you probably don’t have the
Choosing a Background For Your Videos Read More »
Should coaches, consultants and other small business owners try marketing with YouTube Shorts? While jury is still out on the definitive answer to that question, there are some compelling reasons why now might be the time to start marketing with YouTube Shorts. What are YouTube Shorts? Before I answer whether you should be marketing with
Marketing With YouTube Shorts: Should You Try It? Read More »