Andrea J. Stenberg

I'm a social media marketing consultant based in Owen Sound, Ontario. I'm passionate about helping entrepreneurs get new clients with Facebook, LinkedIn, Google+ and Pinterest.

Ten Ways to Market Your Business For Under $100 – Part 10 – How Volunteering Can Help Your Business.

A great way to grow your business is through volunteering. I can hear you asking, “How is volunteering a marketing activity?” It’s not – entirely. Volunteering is about helping the community, giving something back and feeding your soul. However, it also gives you a chance to meet new people, people outside your current circle. We […]

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New Study Confirms Baby Boomer Entrepreneurs Take Their Business Seriously

There was a flurry of media attention yesterday around the release of a new study about baby boomer entrepreneurs. The Ipsos Reid study, commissioned by Bank of Montreal, confirmed much of what I already knew from my informal discussions with baby boomer entrepreneurs: many baby boomers are starting a business instead of retiring and this

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Ten Ways to Market Your Business For Under $100 – Part 9 – Get the World to Come to You By Sending Press Releases

Getting your business mentioned in the media without paying for it is hitting the jackpot. A mention of your business in a news report can attract attention and give you more credibility. When sending a press release, remember to think like a journalist. They don’t care about promoting your business – they just want a

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Ten Ways to Market Your Business For Under $100 – Part 8 – Increase Your Profile Through Public Speaking

It’s a commonly quoted statistic that more people fear public speaking than death. Now, I suspect that if you put a gun to their heads, the majority of these people would find a way to talk. But it proves a point – speaking in public is a scary proposition. However, if you can overcome this

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Ten Ways to Market Your Business for Under $100 – Part 7 – Can a Blog Help You Build Your Business?

Blogs are everywhere; you can find millions on the web – from a teen’s online diary, to women chronicling struggles with infertility, to computer geeks talking about the latest techno toy. But can a blog be used as a marketing tool? Until recently I was unconvinced. I saw blogs as a self-publishing medium for kids

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Ten Ways To Market Your Business For Under $100 – Part 6 – Using A Free Report To Build Trust

Remember “the rule of seven” from Part 5? It says a prospect needs to see your marketing message seven times before becoming a customer. What it’s really saying is you need to build trust before you can make the sales pitch. A great way to build trust is by offering a free report or white

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Are You Breaking the One Rule No Entrepreneur Should Ever Break?

Sharon Evans, owner of Kinexions Holistic Health Studio, has broken every rule in the book; she has no business plan, makes snap decisions and follows her gut. Not a smart way to run a business – right? Wrong! Although Sharon doesn’t have a written plan, she DOES have the one thing very successful entrepreneur must

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Ten Ways To Market Your Business For Under $100 – Part 5 – Gain Trust and Build Long Term Customers With a Newsletter

One of the best ways to promote your business, build long-term customers – as well as keep your existing ones – is by producing a top-quality newsletter. Why do you need a newsletter? Because of the “Rule of Seven.” This marketing adage states that on average, a prospect needs to see or hear your marketing

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Ten Ways to Market Your Business For Under $100 – Part 4 – Effective Online Networking

Unlike younger generations, Baby Boomers clearly remember rotary phones, our first calculator (remember how big it was) and a time when computers were science fiction. Our first computer couldn’t do more than simple word processing and even simpler games. It probably was a Commadore 64 or a TRS-80. If you weren’t born with a cell

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Ten Ways to Market Your Business For Under $100 – Part 3 – Networking

Yesterday I wrote about using the Three Foot Rule and Elevator Speech. Today I’ll be talking about taking the elevator speech out for a spin at a networking meeting. Networking is a way of marketing your business through social networks – groups of like-minded business people, or people in the same industry. Formal networking meetings

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