A great way to grow your business is through volunteering. I can hear you asking, “How is volunteering a marketing activity?” It’s not – entirely. Volunteering is about helping the community, giving something back and feeding your soul. However, it also gives you a chance to meet new people, people outside your current circle. We […]
There was a flurry of media attention yesterday around the release of a new study about baby boomer entrepreneurs. The Ipsos Reid study, commissioned by Bank of Montreal, confirmed much of what I already knew from my informal discussions with baby boomer entrepreneurs: many baby boomers are starting a business instead of retiring and this
New Study Confirms Baby Boomer Entrepreneurs Take Their Business Seriously Read More »
Getting your business mentioned in the media without paying for it is hitting the jackpot. A mention of your business in a news report can attract attention and give you more credibility. When sending a press release, remember to think like a journalist. They don’t care about promoting your business – they just want a
It’s a commonly quoted statistic that more people fear public speaking than death. Now, I suspect that if you put a gun to their heads, the majority of these people would find a way to talk. But it proves a point – speaking in public is a scary proposition. However, if you can overcome this
Blogs are everywhere; you can find millions on the web – from a teen’s online diary, to women chronicling struggles with infertility, to computer geeks talking about the latest techno toy. But can a blog be used as a marketing tool? Until recently I was unconvinced. I saw blogs as a self-publishing medium for kids
Remember “the rule of seven” from Part 5? It says a prospect needs to see your marketing message seven times before becoming a customer. What it’s really saying is you need to build trust before you can make the sales pitch. A great way to build trust is by offering a free report or white
Sharon Evans, owner of Kinexions Holistic Health Studio, has broken every rule in the book; she has no business plan, makes snap decisions and follows her gut. Not a smart way to run a business – right? Wrong! Although Sharon doesn’t have a written plan, she DOES have the one thing very successful entrepreneur must
Are You Breaking the One Rule No Entrepreneur Should Ever Break? Read More »
One of the best ways to promote your business, build long-term customers – as well as keep your existing ones – is by producing a top-quality newsletter. Why do you need a newsletter? Because of the “Rule of Seven.” This marketing adage states that on average, a prospect needs to see or hear your marketing
Unlike younger generations, Baby Boomers clearly remember rotary phones, our first calculator (remember how big it was) and a time when computers were science fiction. Our first computer couldn’t do more than simple word processing and even simpler games. It probably was a Commadore 64 or a TRS-80. If you weren’t born with a cell
Ten Ways to Market Your Business For Under $100 – Part 4 – Effective Online Networking Read More »
Yesterday I wrote about using the Three Foot Rule and Elevator Speech. Today I’ll be talking about taking the elevator speech out for a spin at a networking meeting. Networking is a way of marketing your business through social networks – groups of like-minded business people, or people in the same industry. Formal networking meetings
Ten Ways to Market Your Business For Under $100 – Part 3 – Networking Read More »