Before you head out and start recording your own podcasts, you should spend some time listening to what other podcasters are doing. If you don’t have an iPod, don’t worry. You don’t need to head out and buy one. If you are running Windows on your computer, Windows Media Player should be able to play […]
What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 3 Read More »
Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions: Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes.
What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 2 Read More »
While those under 40 tend to embrace podcasting whole heartedly, that’s not necessarily true of the baby boomer crowd. In fact, if an informal poll of people I meet at networking events is at all accurate, the majority of baby boomers haven’t ventured into the world of podcasting at all – in fact, most have
What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 1 Read More »
Networking can be an endless source of business – if you do it right. It introduces you to new people, builds relationships, and leads you to new business you couldn’t get on your own. But many people find networking doesn’t get results. They go to the meetings and enjoy them because they’ve made some friends,
What Type of Networker Are You? Read More »
If you’re a solo entrepreneur, particularly one just starting out, you are likely a Jack-of-all trades. You’re the sales manager, receptionist and chief bottle washer. Being a one person shop means you have total control over your business – you decide when, where and how things get done. It also keeps your overhead down during
Have you emergency proofed your business? Read More »
A great way to grow your business is through volunteering. I can hear you asking, “How is volunteering a marketing activity?” It’s not – entirely. Volunteering is about helping the community, giving something back and feeding your soul. However, it also gives you a chance to meet new people, people outside your current circle. We
There was a flurry of media attention yesterday around the release of a new study about baby boomer entrepreneurs. The Ipsos Reid study, commissioned by Bank of Montreal, confirmed much of what I already knew from my informal discussions with baby boomer entrepreneurs: many baby boomers are starting a business instead of retiring and this
New Study Confirms Baby Boomer Entrepreneurs Take Their Business Seriously Read More »
Getting your business mentioned in the media without paying for it is hitting the jackpot. A mention of your business in a news report can attract attention and give you more credibility. When sending a press release, remember to think like a journalist. They don’t care about promoting your business – they just want a
It’s a commonly quoted statistic that more people fear public speaking than death. Now, I suspect that if you put a gun to their heads, the majority of these people would find a way to talk. But it proves a point – speaking in public is a scary proposition. However, if you can overcome this
Blogs are everywhere; you can find millions on the web – from a teen’s online diary, to women chronicling struggles with infertility, to computer geeks talking about the latest techno toy. But can a blog be used as a marketing tool? Until recently I was unconvinced. I saw blogs as a self-publishing medium for kids