Every business owner who plans to stay in business for the long term tries to provide the best possible products and services to their customers. Satisfied customers are repeat customers – and a source of referral business.And while we may strive for perfection, the truth is we’re human. No one can be perfect – at […]
I recently received to following email from a prospect: “I like your email writing – it’s interesting how many writers write horrible emails!”Look in your inbox and you’ll likely notice a similar trend – email with poor grammar, typos, spelling errors and badly constructed sentences. Your writing style may not matter in a note to
Are Your emails projecting the image you want? Read More »
That’s the title of Ray Edwards’ February 17th post on his blog Copywriting Tips And Tricks. What he writes is that ugly sites that are easy to read and navigate do better than visually stunning sites that don’t get the message across. You don’t want the reader to get distracted – or worse annoyed –
Is Your Website Ugly Enough? Read More »
Last week I had the pleasure of being interviewed by Bob Grebe and Bruce Rumpf on their Job1 radio show out of Toledo, Ohio. Listen to the recording of the interview here. Andrea J. Stenberg
Beyond providing top quality service – which should be a minimum requirement – you can do a lot of little things that inspire loyalty from your customers. Just saying thank you goes a long way.A couple of years ago I ordered a product online from Peter Bowerman – a self-publishing and copywriting expert. When I
It’s the Little Things That Count Read More »
When you’re a small business owner, sometimes you can get taken off guard by difficult situations and end up making decisions on the fly that you later regret. Or you may feel backed into a corner and not know how to get out. Case in point: if you live in a small town (and maybe
Use Policies to Keep Yourself Out of Difficult Situations Read More »
There are times when someone looks like a client from hell, acts like a client from hell and sounds like a client from hell. But isn’t. The trick is to know the difference.
Sometimes A Client From Hell Isn’t Read More »
Janet the researcher has tagged me in this blogging game known as the Non-Fiction Interests Meme. She was tagged by Bill West at West in New England who was tagged by Lori Thornton at Smoky Mountain Family Historian blog. And the game continues. What issues/topic interests you most–non-fiction? Business obviously! I’m always reading books about
Tag! I’m It: The Non-Fiction Interests Meme Read More »
This has been an exciting week for me. Yesterday I was speaking at A Women’s Forum on Entrepreneurship in Walkerton Ontario. It was a great group of women and we all had lots of fun. Whether I’m a speaker or a participant, there’s something very invigorating about getting together with other business people. I think
Creating a mission statement for a business, particularly when you are a solo-preneur, seems like a wasted effort for a lot of people. I know when I was first asked to create one as part of a coaching program I was in, I resisted. I didn’t know what to say. It took me weeks to
Get Off Your Butt And Write A Mission Statement Read More »