Yesterday a colleague and I were talking about our favourite marketing gurus. I mentioned a couple of online people who are rock stars in their niche; they have huge lists, produce great products and make LOTS of money – in at least one case well over a million dollars annually. My colleague had never heard […]
You can succeed: even if “no one” has heard of you Read More »
In the movie Field of Dreams the ghostly voice told Ray “If you build it they will come.” But that’s not necessarily true of your website. Once you build it, it takes work to get them to come. 1. Include your web address in all printed marketing materials. It may seem simple but you’d be
Seven ways to get more traffic to your website without using SEO Read More »
“Good is the enemy of great.” Jim Collins, business consultant, author, and lecturer on the subject of company sustainability and growth and author of Good to Great: Why Some Companies Make the Leap … And Others Don’t. I ran across this quote the other day and I haven’t been able to get it out of
Good is the Enemy of Great Read More »
If you’re looking for an innovative and inexpensive way to promote a local event, you can do no better than a tip I received from Philip Watkin, a graphic designer from Ireland. His suggestion is to put your message on yellow Post-it notes and stick them up in places your target audience is likely to
A cheap – and simple – promotion tip Read More »
When deciding whether you should take the time to learn Search Engine Optimization (SEO) you may want to know a few statistics. According to the NPD Group, 92% of online consumers use search engines to shop and/or purchase online. When using search engines like Google, users are 20x more likely to click on search listings
Free Search Engine Optimization Course Read More »
It happened to me again today! I received a telephone call from someone I’d “met” online. “Hi this is Joe. I just got your email. You had some questions?” While he did in fact say his name, he jumped right into the conversation without reminding me how I know him and what exactly the call
The Lost Art of Telephone Etiquette Read More »
“Great things are only possible with outrageous requests.” –Thea Alexander As a recovering codependent, I often find it impossible to ask for help; I feel like I should be able to do it all, and help you too. However, I’ve noticed over the years that the most successful entrepreneurs never try to do it all.
Do You Know How To Ask For Help? Read More »
Okay, I’m exaggerating. I usually love technology. But sometimes technology – the very thing that’s supposed to increase your productivity and save you time – slows you down.This can happen when you upgrade or change software programs. For example, when I first started using Microsoft Office 2007, they’d changed the layout and commands so much
I hate technology! Read More »
Recently on a discussion forum of bloggers a rather heated discussion ensued about whether RSS feeds should send the full post or just the first few lines. It wasn’t something I’d given much thought to and had never considered it was a subject that could generate much passion.I began wondering if the passion was unique
Should Your (and My) RSS Feed Be A Full Post or a Summary? Read More »
Yesterday I spend an amazing day at Hick Tech – a technology conference here in Owen Sound. Starting at 7:30 am and finishing at 6:30 pm, I was exhausted by the end of the day. But I learned a ton, particularly in the workshop on SEO by Yahoo! Canada’s Darryl Peddle.Darryl made SEO sound simple.
Five Reasons to Learn About SEO and Use it On Your Site Read More »