If you are planning to use social media as a marketing tool you need to keep two goals front and centre to guide all your actions. Goal One: Connect with people, don’t just collect names First you need to remember the social in social media. And you need to keep in mind social media sites […]
You Have Two Goals with Social Media Marketing Read More »
When you think of networking you probably imagine trying to meet with potential customers, networking to increase sales. But networking with colleagues/competitors is just as productive. Just this week I fired off an email to a colleague complaining about the service I planned to use to set up my affiliate program … it wasn’t going
Networking with Colleagues Saves Time, Money and Opens Doors Read More »
With the financial markets in turmoil, gas prices in perpetual flux and the media pronouncing economic doom and gloom at every turn, it’s no wonder many people are nervous about their financial situation. Many small business owners are worried; some with good reason. My parents have noticed several businesses they have shopped with in the
Does Financial Market Chaos Have to Mean Financial Chaos for You? Read More »
Blogging Boomers Carnival is being hosted by Fabulous After 40 this week. Written by The Glam Gals Deborah Boland of Toronto, Ontario, and JoJami Tyler, of Wilmington, Delaware, Fabulous After 40 helps women 40 plus look and feel fabulous. This week’s Carnival topics are even more varied than usual: are 50-year-old men the most romantic,
Blogging Boomers Carnival #92 Read More »
In 2000, Harry Wagter moved to Ontario from Alberta and like many out-of-work baby boomers, he had difficulty finding in job in spite of pundits telling us employers need to court older workers. “I was a dinosaur,” says Harry. He began looking at purchasing a franchise. “I wanted to buy myself a job.” Harry was
Focusing on Existing Customers Was This Entrepreneur’s Key to Success Read More »
When I first started using Twitter I didn’t expect it to be an effective social media marketing tool. Imagine my surprise at the almost immediate impact on traffic to my blog. It jumped dramatically. Since I hadn’t changed any other aspect of my blog promotion – and hadn’t won significant attention from a blogging superstar
Get more newsletter subscribers using Twitter Read More »
The “Last Lecture” is a common tradition for retiring university professors. It’s their last chance to “impart wisdom” to their students and an opportunity to stray from the regular curriculum and talk about what they’ve learned about life. On September 18, 2007, Carnegie Mellon University computer science professor Randy Pausch delivered his last lecture to
Take the Last Lecture to Heart and Make Your Business Really Soar Read More »
It’s that time again. Ann Harrison over at Contemporary Retirement Coaching has posted another edition of Blogging Boomers Carnival. Ann Harrison is the owner of the Contemporary Retirement Company. She’s a Retirement OptionsTM coach, a pre-retirement trainer and the UK’s only 2young2retire certified facilitator. Her blog offers tons of resources to help people make the
Blogging Boomers Carnival #91 Read More »
I was at a networking meeting this week and we began talking about our favourite podcasts. For the uninitiated, a podcast is an audio recording distributed over the internet. It’s like radio except you can download episodes, listen at your convenience, pause and re-listen at will. For business people, business podcasts can be an invaluable
My Favourite Podcasts Read More »
If you’re still on the fence about getting involved in social media for marketing your business, perhaps you need to look at some hard numbers to help convince you. Here are some of the statistics I was able to dig up Facebook (these are Facebook’s own stats) More than 110 million active users (people who
Social Media Statistics Read More »