Once I finally figured out how to make LinkedIn work for me, it’s often been the most valuable social networking site for me. I use it for locating suppliers, getting advice, building partnerships and alliances and yes, getting new business. In order to get the most out of LinkedIn, you need to ensure your profile […]
Using LinkedIn: why you need to complete your profile Read More »
For many people, building a following on your Facebook business page can be a challenge. In the early days of pages it was easy to get people onto your page; because it was as new, pages were a curiosity. But now you need to really work at it. To help you out, I’m hosting a
Grow your Facebook Page Following with “Facebook Friday” Read More »
We’ve all heard the horror stories – kids posting photos on Facebook of themselves drinking, doing drugs and just plain stupid stuff. Then these photos come back to haunt them when they’re looking for work. Now let’s face it, for middle aged business owners, a night of heavy drinking is a second glass of wine
Are You Making this Mistake With Your Facebook Page? Read More »
If you have a Facebook page (or a personal profile) Facebook has added a feature that I think you’re going to like. You now have the ability to schedule your posts without using an outside service like Hootsuite or Tweetdeck. Begin typing your status update and a clock icon will appear in the bottom left of
How to Schedule Your Facebook Updates Read More »
Dictionary.com defines momentum as: “force or speed of movement; impetus, as of a physical object or course of events: The car gained momentum going downhill. Her career lost momentum after two unsuccessful films.” The force of momentum definitely applies to growing your business. If you don’t take action, nothing happens. However, when you set a
Growing a Business By Gaining Momentum Read More »
Is it true that any publicity is good publicity? I’m not sure, but read this case study and tell me what you think. London Ontario is a city of just over 350,000 in South-Western Ontario, about 200 km west of Toronto. Recently a professional baseball team in the Frontier league came to town. The owners
Public Relations Gone Bad: a Case Study of the London Rippers Read More »
One of the advantages of being a solopreneur or small business is you can change direction faster than a large corporation; there are no committees or layers of management to consult. It’s just you making a decision. However, too many small business owners get used to flying by the seat of their pants when it
Why I Need A Written Marketing Plan Read More »
When it comes to running a business, belonging to an organization or living your life, there are ups and downs – things beyond your control that impact you directly. For your business, the economy can tank, making it harder for you to make sales. A trusted employee can leave. A marketing strategy that’s worked for
Are you the thermostat or the thermometer? Read More »
Google Plus is rapidly becoming more important for your business. It is becoming closely tied to how Google finds and displays search engines results. People who are logged into their Google Account (gmail, YouTube or other Google service) will have their search results influenced by who they are connected to on social media in general and
Get your business on Google Plus! Read More »
Wow! It’s April already and I’m sitting here wondering where the first quarter of the year went. Only 9 months left to hit my goals for the year. I find that the beginning of each quarter is a good time to pause for a moment and look at your goals and results so far this
Monitor your goals for Q2 of 2012 Read More »