To create a 12 month plan, first look at your year by month. Take a piece of paper and divide it into 12 blocks – one for each month. Block out specific programs, services or sales you will be offering and need to promote. For example a coach may be launching a new coaching program […]
Create Your Marketing Plan Part 2 Read More »
At this time of year, many of my customers are too busy just trying to survive until New Year’s to worry about marketing their business. I suspect this is true for many professionals who provide a service to other businesses. If you find your business is slowing down or even drying up for the next
Make 2013 Your Best Year Ever: Create Your Marketing Plan Part 1 Read More »
I have a confession. While I can be kind and supportive to others, when it comes to myself, I’m a bitch. I expect too much and when I don’t meet my outlandish expectations I beat myself up. If you had a boss treat you the way I treat myself, you’d quit. I’ve had a bad
S#*t Happens or How to Stay on Track Even When Things Go Horribly Wrong Read More »
Blogging and article writing are wonderful marketing tools, particularly for people who are selling their expertise and not a product. It’s a great way to showcase your knowledge. They are also fabulous for SEO (search engine optimization). If you’re blogging regularly, you have new content for Google to index. By automating sharing your posts with
Blog Marketing – 7 Tips to Overcome Writer’s Block Read More »
I’d venture to guess that many if not most small businesses are not up-to-date with their bookkeeping. I know I’m prone to falling behind. If your books are behind, using your bookkeeping to monitor day-to-day activities or to make decisions doesn’t always work. Your data may be a month to a year old. Instead, we
How do you know if your business is succeeding? Read More »
Once I finally figured out how to make LinkedIn work for me, it’s often been the most valuable social networking site for me. I use it for locating suppliers, getting advice, building partnerships and alliances and yes, getting new business. In order to get the most out of LinkedIn, you need to ensure your profile
Using LinkedIn: why you need to complete your profile Read More »
For many people, building a following on your Facebook business page can be a challenge. In the early days of pages it was easy to get people onto your page; because it was as new, pages were a curiosity. But now you need to really work at it. To help you out, I’m hosting a
Grow your Facebook Page Following with “Facebook Friday” Read More »
We’ve all heard the horror stories – kids posting photos on Facebook of themselves drinking, doing drugs and just plain stupid stuff. Then these photos come back to haunt them when they’re looking for work. Now let’s face it, for middle aged business owners, a night of heavy drinking is a second glass of wine
Are You Making this Mistake With Your Facebook Page? Read More »
If you have a Facebook page (or a personal profile) Facebook has added a feature that I think you’re going to like. You now have the ability to schedule your posts without using an outside service like Hootsuite or Tweetdeck. Begin typing your status update and a clock icon will appear in the bottom left of
How to Schedule Your Facebook Updates Read More »
Dictionary.com defines momentum as: “force or speed of movement; impetus, as of a physical object or course of events: The car gained momentum going downhill. Her career lost momentum after two unsuccessful films.” The force of momentum definitely applies to growing your business. If you don’t take action, nothing happens. However, when you set a
Growing a Business By Gaining Momentum Read More »