Pinterest is the one of the hottest social media sites going. In fact, it has almost caught up with Twitter in terms of number of users. For a long time it was almost 90 percent women but today most metrics I’ve seen show the gender split at about 50-50. So what is Pinterest? It’s a […]
Is Pinterest Right for Your Business? Read More »
When I talk to people about marketing online, I’ve discovered that there are a lot of myths about social media in general, with Facebook taking the lead. I created a series of videos to dispel those myths. The most common myth is: “Facebook is good if your customers are young. My customers are older so
5 Facebook Myths that Sabotage Your Facebook Marketing Myth #1 Facebook is for kids Read More »
Yesterday I was a guest on Power Talk radio show with host Linda Ballesteros. We chatted about marketing on Facebook and some tips for optimizing your LinkedIn profile. Here’s the replay. I hope you enjoy it. Listen to internet radio with Tough Talk Radio Network on Blog Talk Radio
Facebook & LinkedIn chat with Linda Ballesteros Read More »
How can you reduce decision fatigue when running a business?
Decision fatigue: do you have it? Read More »
Like many middle aged women who spend too much time sitting in front of the computer rather than being out in the world, the size of my behind (not to mention the rest of me) has managed to become larger. While I knew that I needed to lose the weight I made a decision that
Work and Life Balance – Is being fit compatible with running a business? Read More »
To create a 12 month plan, first look at your year by month. Take a piece of paper and divide it into 12 blocks – one for each month. Block out specific programs, services or sales you will be offering and need to promote. For example a coach may be launching a new coaching program
Create Your Marketing Plan Part 2 Read More »
At this time of year, many of my customers are too busy just trying to survive until New Year’s to worry about marketing their business. I suspect this is true for many professionals who provide a service to other businesses. If you find your business is slowing down or even drying up for the next
Make 2013 Your Best Year Ever: Create Your Marketing Plan Part 1 Read More »
I have a confession. While I can be kind and supportive to others, when it comes to myself, I’m a bitch. I expect too much and when I don’t meet my outlandish expectations I beat myself up. If you had a boss treat you the way I treat myself, you’d quit. I’ve had a bad
S#*t Happens or How to Stay on Track Even When Things Go Horribly Wrong Read More »
Blogging and article writing are wonderful marketing tools, particularly for people who are selling their expertise and not a product. It’s a great way to showcase your knowledge. They are also fabulous for SEO (search engine optimization). If you’re blogging regularly, you have new content for Google to index. By automating sharing your posts with
Blog Marketing – 7 Tips to Overcome Writer’s Block Read More »
I’d venture to guess that many if not most small businesses are not up-to-date with their bookkeeping. I know I’m prone to falling behind. If your books are behind, using your bookkeeping to monitor day-to-day activities or to make decisions doesn’t always work. Your data may be a month to a year old. Instead, we
How do you know if your business is succeeding? Read More »