Did you know that 60% of marketers avoid video marketing because they think it’s too time-consuming, too expensive, or just not for them?
The truth? Video is one of the fastest ways to build trust, attract clients, and grow your business—when you do it right.
But if you’ve been holding back because of something you think is true about video marketing, chances are, it’s just a myth.
Today, I’m busting the five biggest video marketing myths that stop coaches, course creators, and other heart-centered entrepreneurs from showing up—and sharing what actually works instead.
Myth #1: Video Marketing Is Too Expensive
Many entrepreneurs believe they need a fancy camera, professional lighting, and expensive editing software to create videos. Not true!
If you have a smartphone or a webcam, you have everything you need to start making great videos.
In fact, some of the biggest names in business – Gary Vee, Tony Robbins, and countless other influencers – film content straight from their phones.
What Actually Works:
- Use what you already have—your phone’s camera is probably better than you think.
- Invest in a budget-friendly microphone (optional, but nice for better audio).
- Focus on content, not production value—a clear message matters more than fancy effects.
Takeaway: You don’t need a Hollywood setup. You just need to start.
Myth #2: You Have to Make Videos Every Day to See Results
Yes, consistency is important—but consistency does not equal frequency.
A lot of people confuse posting constantly with having a consistent message. Consistency is more about the message you share, than about how often you share it.
Don’t get me wrong, posting two videos a year won’t more the needle for your business. But if you’re just throwing out random content every day, it won’t do much for your business either. You need a content plan with a strategic message and a frequency that makes sense for you, your audience and the impact you’re trying to achieve.
What Actually Works:
- Post with purpose—it’s better to post two great videos a month than a bunch of rushed, random ones.
- Keep your messaging consistent—what do your ideal clients need to hear from you over and over?
- Batch your videos—record multiple videos at once so you always have content ready to go.
Takeaway: You don’t need to post daily—you just need to show up in a way that builds trust.
Myth #3: Longer Videos Perform Better
If you think you need to talk for an hour to be taken seriously—think again.
The right length for a video depends on your audience, your platform, and your skill level.
Most people don’t have the attention span for a 60-minute video unless they’re already invested in what you have to say AND you have the skills as a video presenter to be engaging for that long.
What Actually Works:
- Shorter videos often get higher engagement—start with 5-15 minute videos and build from there.
- Keep your content engaging—whether your video is 2 minutes or 20, it needs to hold attention.
- Experiment with length—see what your audience actually watches all the way through.
Takeaway: The best video length? However long it takes to clearly share your message—no more, no less.
Myth #4: Some People Are Just “Natural” on Camera (And I’m Not One of Them)
Ever watched a confident speaker on video and thought, Wow, they must have been born for this?
They weren’t. Nobody is naturally great on camera—it’s a learned skill. You need to prepare your content so that you sound confident and knowledgeable. Winging it doesn’t work, especially for beginners. You need to practice your body language and looking at the camera. And you need some honest feedback on how to improve.
Your favorite YouTubers and influencers? If you go back and watch their early videos, they were awkward too. You’re just seeing their experience now.
What Actually Works:
- Give yourself permission to be a beginner—your early videos won’t be perfect, and that’s okay.
- Practice, practice, practice—the more you do it, the more natural it will feel, and the better you’ll get.
- Focus on connecting, not performing—your audience cares more about your message and your content than about fancy editing, transitions and talk show host mannerisms.
Takeaway: Confidence on camera isn’t something you’re born with—it’s something you build.
Myth #5: If I Make Videos, Clients Will Just Show Up
Wouldn’t it be nice if all you had to do was post a video and instantly get flooded with clients?
Unfortunately, that’s not how marketing works, even video marketing.
Video is a powerful tool, but it needs to be part of a bigger strategy that actually moves people from watching to buying. You also need to be thinking about different types of videos for different stages of the buying journey. The video aimed at someone who’s never heard of you is different than the video for someone who’s on the verge of making a purchase.
What Actually Works:
- Have a clear call to action—what do you want people to do after watching? (Subscribe? Comment? Book a call?)
- Promote your videos—don’t just post and pray. Share them on multiple platforms, send an email, run an ad.
- Use video as part of a nurture sequence—videos should lead viewers toward working with you.
Takeaway: Video alone won’t bring you clients—but video combined with a strategy will.
Final Thoughts: Which Myth Has Been Holding You Back?
If you’ve been avoiding video marketing because of one of these myths, now’s the time to let it go.
- You don’t need fancy equipment.
- You don’t need to post every day.
- Your videos don’t have to be long.
- Confidence on camera is a skill you build.
- Video is a tool—it works best when part of a bigger strategy.
The most important thing? Start. Your audience is waiting for you to show up.
Which of these myths has been holding you back the most? Let me know in the comments!
