For a different view of social media as a business tool you need to read Alan Weiss’ blog post Blogs, Facebook, Twitter, and Chance.
Weiss writes:
Now, I know, that there are “experts” all over the place claiming that social networking is going to replace traditional marketing, and customers talking to customers will determine the fates of businesses. Forgive me, but I also remember the “paperless office,” “checkless society,” and “The Friendly Skies” (yeah, right).
Clearly, Weiss is in the anti-social media camp. He does have some interesting points to make. Even more interesting is the heated debate in the comments to this post. If you have some time, it’s worthy following the conversation. It will give you some insight into the social media phenomenon, particularly if you are still waiting to test the waters.
Andrea J. Stenberg
