In the early days of my copywriting business, one of the most effective ways I used to promote my business was cold calling. I made lists of local businesses that were likely prospects for my business and set out to call them. Later I set my sights further afield and began a cold calling campaign in larger cities further away.
While I didn’t have huge success with cold calling – mainly because I only did it sporadically – I did land several large clients who paid my mortgage for many months.
Cold calling also gave me the opportunity to do more interesting work because I could work in more industries than I could by focusing solely on local business.
Another interesting side effect of cold calling – every time I engaged in a cold calling campaign I got work from elsewhere. Either someone I’d met at a networking meeting would call out of the blue with work, or I’d get a referral for work. It happened so regularly even my husband began to notice.
And this phenomenon is not unique to me. Several other writers who do cold calling mentioned the same effect. I think it’s the Law of Attraction at work. By putting so much energy and attention into gaining new clients, they appeared, just not in the manner I expected.
It’s my personal experience in cold calling that made me so excited when I met Shawn Greene, author of I’d Rather Have a Root Canal Than do Cold Calling! After several emails and phone conversations, Shawn kindly offered to do a free teleseminar for my readers. The teleseminar is Thursday July 3rd at 1 p.m. eastern. Even if you can’t attend the live call, please sign up because I will be making the recording available for everyone who registers.
Andrea J. Stenberg
