When you are having a sales conversation with a potential customer it's not unusual for them to have "objections" - questions about whether your product or service is right for them. For many people who are new to the idea of selling, objections can seem like the end of the sales process. However, if you expect them and are prepared to respond, they can be an opportunity to move your prospect from a "maybe" to a "yes".

Overcoming Objections With Your Marketing

Marketing Basics, Sales /

When you are having a sales conversation with a potential customer it’s not unusual for them to have “objections” – questions about whether your product or service is right for them. For many people who are new to the idea of selling, objections can seem like the end of the sales process. However, if you […]

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