November 21, 2007

What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 2

1 Comment / Content Marketing, Marketing Basics, Technology /

Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions: Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes. […]

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What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 1

1 Comment / Content Marketing, Marketing Basics /

While those under 40 tend to embrace podcasting whole heartedly, that’s not necessarily true of the baby boomer crowd. In fact, if an informal poll of people I meet at networking events is at all accurate, the majority of baby boomers haven’t ventured into the world of podcasting at all – in fact, most have

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