October 19, 2007 - Andrea Stenberg

New Study Confirms Baby Boomer Entrepreneurs Take Their Business Seriously

There was a flurry of media attention yesterday around the release of a new study about baby boomer entrepreneurs. The Ipsos Reid study, commissioned by Bank of Montreal, confirmed much of what I already knew from my informal discussions with baby boomer entrepreneurs: many baby boomers are starting a business instead of retiring and this […]

Ten Ways to Market Your Business For Under $100 – Part 9 – Get the World to Come to You By Sending Press Releases

Marketing Basics / Andrea J. Stenberg

Getting your business mentioned in the media without paying for it is hitting the jackpot. A mention of your business in a news report can attract attention and give you more credibility. When sending a press release, remember to think like a journalist. They don’t care about promoting your business – they just want a

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