Yesterday I came to a startling realization. I have serious mental blocks about money and selling. I can write about marketing and promotion. I can create great marketing strategies. I can promote the heck out of a product or service – mine or a client’s. But I balk at selling.
What made me recognize this?
I was sitting down to write my More Effective Marketing ezine. A new promotion came in from Brian Tracy (Speak to Win — PLUS Bonus CDs!). I’m an affiliate for his products. He’s someone I like and respect. I’ve purchased several of his books and audio programs myself. He’s knowledgeable, entertaining and I always learn something from him.
But for some reason, I couldn’t make myself include information about this product in my email. If you and I were sitting down for a coffee I’d probably tell you about it – not because I’m an affiliate but because I like his work. I’d recommend him even if I wasn’t an affiliate.
But this time I hesitated. I didn’t want to seem pushy. And yet this is The Baby Boomer Entrepreneur. It’s not The Baby Boomer Hobbyist or The Baby Boomer Philanthropist, its The Baby Boomer Entrepreneur. Read More→