The Baby Boomer Entrepreneur

When I first started using Twitter I didn’t expect it to be an effective social media marketing tool. Imagine my surprise at the almost immediate impact on traffic to my blog. It jumped dramatically. Since I hadn’t changed any other aspect of my blog promotion - and hadn’t won significant attention from a blogging superstar [...]

Those who haven’t tried the micro-blogging tool Twitter - and even some who have - wonder how it can be useful. If you’re Tweeting 140 characters into the ether, how does that help you build relationships?
It took me a while to figure it out, but now that I know the secret, I’ve found Twitter to [...]

The more I use Twitter, the more I have come to rely on it. It’s fast, fun to use and has become an essential business tool. In spite of this, I frequently get questions from people who have heard of Twitter but have never used it. The gist of most of the questions is “what’s [...]

I got back last night from a week’s vacation in Ottawa, Gatineau and Montreal. While I did bring my laptop with me, for the most part I just had fun. You can check out the photos I’ve published on Facebook if you want to see how much fun I had.
However, just because I was away [...]

One of the best things about using social media as a marketing tool is there are a number of tools that let you be more efficient. How? By allowing you to update several of your social media sites simultaneously.
Because social media sites can be a real time sink, you really need to put some strategies [...]