A tool for managing Twitter, Facebook & other social media
Monitoring your connections, updating your status and just staying on top of your social media presence can become a challenge as your numbers of connections grows, particularly when you have more than a couple of hundred connections.
Even for just Twitter, if you want to be able to connect with people and follow what they say, eventually logging into Twitter.com just doesn’t do it.
That’s where a tool like Hootsuite comes in. I’ve been test-driving it for the past couple of weeks and so far I like it.
What I like about Hootsuite
I really like the pop-up profile. It saves me having to switch over to web browser when I want to see who the tweeter is. It also allows me to Follow, Unfollow, DM and add to a list just from the profile, as well as showing their most recent Tweet.
The “show conversation” button is awesome. It appears below any Tweet that is a reply to another. No more Twitternesia for me, where I forget what I said to the person replying to me. But it’s not just for my @conversations. When other people I follow are having a conversation the button appears so I can view the entire thread.
Speaking of Twitternesia, the Sent Tweets column on Hootsuite is great. Then I can remember what and when I said things, ‘cause I can’t remember.
Scheduling Tweets is pretty cool. Now let’s be clear, I’m not a big fan of automation on social media. It’s about networking and conversations with individuals; you can’t automate that. But I have these bursts of Tweeting where I’m reading blogs and finding cool links so I Tweet a whole bunch at once, which may be annoying to followers or may cause others to miss some interesting material. Read More→
Once you’re following more than a couple of dozen people online or are using more than two social media sites, it’s worth considering investing the time to learn one of the social media aggregators. This lets you monitor what your connections are saying, track keywords, even make comments or publish content from a single place, rather than having to be logged into and flipping between multiple sites.
I’ve previously written about using TweetDeck. I love that tool but lately it’s been a bit buggy. I suspect it’s a Twitter problem, but it’s motivated me to try some other tools. I’m currently test driving Hoot Suite and you can expect a blog post about my experiences next week. In the mean time, I thought I’d post some videos from some other users of these tools so you can get a variety of opinions.
First is a video by personal branding expert Lethia Owens. She uses a service called Read More→
I just watched a YouTube video by TweetDeck about their new version. I’ve been using TweetDeck for a while to manage my Twitter account and I already thought the previous update was a huge improvement. But version 0.32 just blew my mind. I could barely wait to get the update.
Some of the new features include the ability to update LinkedIn (yea!) and have a LinkedIn column showing your connections updates. You can also view and add Twitter Lists from within TweetDeck. I love the lists feature and was spending more time at Twitter.com because of them. But having the lists in TweetDeck means I can stop flipping back and forth.
There’s a whole lot more to learn, so watch the video. It will tell you everything you need to know. Then head on over to TweetDeck and get the new version!
Twitter is the hottest new social media trend and it seems like everyone is jumping on the bandwagon. Small business and marketing experts are on Twitter in droves. In spite of this, there is a small number of people who are taking the time to ask, “does it work?”
Yes you can reach a large number of people and have conversations, but do these Twitter conversations convert to actual sales? That question is haunting many small business Twitter users and is the main thing holding others back from giving Twitter a try.
When I evaluate what I’m doing online, I try to use numbers rather than general impressions. The numbers speak volumes for my Twitter use. Within three weeks of my signing up for Twitter, traffic to my blog had jumped by 30 percent. It remained high and continued to grow. Since web traffic is an important metric for my business, I considered my Twitter experiment to be a resounding success. But does this translate into sales?
I know from my business that the more traffic I get on my site, the more products and services I will sell, eventually. However, I can’t directly say “person X bought product Y because of Twitter”.
Does that mean you can’t make money from Twitter?
Well, as it happens just yesterday I heard a story about someone who can directly connect a sale back to Twitter.
Meet Ryan Wiseman. Ryan publishes FindItGreyBruce, a website devoted to promoting businesses in the two counties surrounding Owen Sound (where I happen to live).
Ryan is very systematic in everything he does online. Because his focus is on local business, he makes it his business to know what anyone local is doing online. One of the ways he tracks this activity is on Twitter. Using TweetDeck, Ryan has created searches for multiple geographic terms: Bruce County, Grey County, Owen Sound plus a variety of other local towns.
He monitors these search terms regularly and as a result, whenever anyone local does anything on Twitter, odds are Ryan’s the first to know about it.
This happened recently when a small business owner in a neighbouring town started Tweeting. Ryan saw the Tweet and started following him. This person followed Ryan back and obviously checked out Ryan’s profile. Ryan’s profile includes a link to the FindItGreyBruce website. The result: a day and a half after Ryan discovered this local Tweeter, he had a new $200 listing on his site.
“Twitter isn’t helpful unless you can track keywords relative to your business,” says Ryan. “I have a system to track and follow keywords and then I watch for opportunities. When someone says ‘I really need someone who…’ I can move in.”
The key to using Twitter effectively to make real sales is to know what your customers are doing online, track those keywords they are most likely to use and follow anyone using those terms. Then it’s just a matter of waiting for the right opportunity. If you do this consistently and systematically, you may even get a result like Ryan’s and have a customer come to you.
Andrea J. Stenberg
Have you made a sale directly as a result of Twitter? Please leave a comment and tell us how you did it.
Everyone has favorite tools that get them through the day. I discovered most of the ones I use from Twitter or articles like these so I thought I’d share the love.
Here are the free online and technology tools I can’t live without:
1. Social media
I can’t imagine running my business without Facebook, LinkedIn and Twitter. But since I write about them all the time, ‘nough said.
2. Flock
Flock is a web browser created by the same folks who did Mozilla Firefox. It’s similar to Firefox except it is optimized to help manage your social media. You can have a sidebar with Twitter or Facebook (or other social media) updates running live. You can subscribe to your RSS feeds from a sidebar. You can use social bookmarking sites like Delicious as part of the browser. It’s very cool.
3. Thunderbird
Thunderbird is an email client made by Mozilla (can you see a theme here), similar to Outlook, but not a Microsoft product. More important, as a Mozilla product, it has tons of plug-ins (add-ons) you can add to customize what you do. I only use a few but they are really handy.
4. TweetDeck
TweetDeck is my newest favorite. It’s a free tool that lets you manage your Twitter account. The nice thing is you can have several panes open in your window at once. This way you don’t have to flip back and forth to monitor Tweets, @replies or direct messages. There’s all visible at once.
But the coolest feature has to be the ability to create groups. Once you’re following more than say 100 people, Tweets from people you really want to hear from can get lost in the noise. In TweetDeck you can create a group of key people you want to follow more closely than the rest. You can even create multiple groups. Now you don’t have to worry about who you’re missing.
5. WordPress
WordPress is the blogging software I use to run this blog. Like Mozilla products it’s open source so it’s easy to find tons of free themes and plug-ins to enhance what it does. It’s easy to use and if you need to figure out how to do something, you can bet someone has created a blog post or uTube video explaining it.
6. Cli.gs
Cli.gs is a free tool for tracking clicks to your links. If you’ve ever wondered if it’s worth sending a blog post link via Twitter or Facebook, here’s the way to test. Set up your free account, enter the url for your post into Cli.gs to get the short url. Spread the shortened Cli.gs url far and wide. Then go back and track where the clicks came from.
Let’s you locate broken links and redirect people to the correct page to reduce 404 errors. (Read more about 404 errors.)
8. Google
It has to be said. Can you think of a day you don’t Google something?
9. Yahoo! Groups
Even though social media like LinkedIn and Facebook has overtaken Yahoo! Groups, this is still a great way to have the old fashioned type of discussions. I don’t belong to a ton of groups on Yahoo! But the ones I’ve kept are extremely valuable. I look forward to the email updates every day.
10. Skype
Love Skype. I have a great long distance plan so I don’t use it much for voice. However, I’m connected to a few colleagues via Skype and we use the messaging feature a lot. It allows me to ask a quick question and if the person is available I get an instant response. It’s also helpful when working odd hours. I’d never phone a colleague who works at home at 10pm or on a Sunday morning, but I can use Skype to check if they’re available without being intrusive.
Andrea J. Stenberg
Any tools you use daily that I’ve overlooked? Leave a comment and tell us what tool you can’t live without.