The Baby Boomer Entrepreneur

If you are planning to use social media as a marketing tool you need to keep two goals front and centre to guide all your actions.
Goal One: Connect with people, don’t just collect names
First you need to remember the social in social media. And you need to keep in mind social media sites were designed [...]

Those who haven’t tried the micro-blogging tool Twitter - and even some who have - wonder how it can be useful. If you’re Tweeting 140 characters into the ether, how does that help you build relationships?
It took me a while to figure it out, but now that I know the secret, I’ve found Twitter to [...]

This post explains what Twitter is and gives ten reasons why small business owners should use it.

I realize it’s only been a week since my teleseminar with Mickael Nadeau about building your business with LinkedIn, but I’m really convinced that LinkedIn is an essential marketing tool, if it’s used correctly. So you’ll have to bear with me as I share some more tips.
Another of my LinkedIn connections is Zale Tabakman. Zale [...]

As part of my Web 2.0 week, I’ve asked LinkedIn expert Mickael Nadeau to be part of a free teleseminar I’m offering my readers tomorrow.
How to Build Your Network Using the Social Networking Site LinkedIn With Mickael Nadeau will be held Thursday March 20th, 9:30 a.m. Eastern (Toronto).
Don’t worry if you’re busy at 9:30 a.m. [...]