When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person.
That is part of the reason why online sales is a little harder. It’s also why social media is so effective as a marketing tool. It gives your online customers a chance to get to know, like and trust you first.
This is why having a photo of you, not your logo, is so important in your social media marketing. It gives people a chance to virtually look you in the eye before making a decision to buy from you.
But I see a lot of people with photos that aren’t doing them justice. Your photo should reflect you and how your work with your clients. There shouldn’t be any surprises. Read More→
Much of social media and online marketing can be described as “content marketing”. This is the process of creating informative, helpful, entertaining or engaging “content” as a means to attract prospects to your business, getting those prospects to know, like and trust you, then staying in front of these people until they are ready to buy from you.
A blog post (like this one), a video, an audio, photographs, infographics – anything that communicates.
The idea of a social media bomb (a concept created by Dreamgrow Digital) is that you take one great idea and turn it into a variety of media that you spread over a wide range of social tools. This way you reach more people without majorly increasing your workload.
Earlier this week I was a guest on Yvonne McCoy’s Blog Talk Radio show SOS 4 Your Business. In this episode we talked about why you need a social media marketing plan and what elements you need to include. It was only a 30 minute show but it should give you some ideas about how to get started creating your own social media marketing plan.
If you are using Facebook and have a business, you need to consider creating a fan page for your business. What’s a fan page? Facebook originally created fan pages to allow celebrities and large corporations to connect with more people. After all, your personal profile only allows you to connect to 5,000 people. Stars like Vin Deisel have millions of followers. That’s what fan pages are about.
However, you don’t need to be a celebrity to create a Fan Page. Regardless of your business, you can benefit from having a page for it on Facebook. If you already have a personal profile on Facebook and are using it to network and promote your business, here are seven reasons why you should create a fan page:
Unlike your personal profile, Fan Pages allow you to use your business name, logo, and any other branding around your business. You can customize pages so they look similar to your website, Twitter page or YouTube Channel. This allows you to keep a consistent image between your Facebook page and any other online presence you have.
By having a Fan Page, you can differential between the personal you and the business you. This can be particularly important if you have family and friends connecting with you who aren’t as professional as you like. You can steer people to your fan page and avoid unpleasant conflict between the two.
Your personal profile only allows you to connect 5000 people. Now if you’re only connecting with people you actually know in the real world, then this limit is probably not be a problem for you. However, if you’re using Facebook as a virtual networking event, then at some point you may approach the 5000 limit.
A fan page however, allows you to have an unlimited number of fans. There are celebrities and businesses who have thousands and even millions of fans.
In addition, Read More→