Archive for Small business
Small business summer-time blues
Posted by: | Commentsor How to stay motivated when you’d rather be outside
Working from home is sometimes a challenge in the summer. Yes, there’s the fact that I have no air conditioning and my office is on the 2nd floor. (Last week’s heat wave in eastern Canada and U.S. was brutal).
There’s also my teenage son who is home from school and around the house. Plus there’s the sun shining and I want to be outside.
As a result, there are some days where sitting at my desk staring at my computer seems unbearable.
But I still need to work. The mortgage still needs to be paid and we have this pesky little addition to food.
So, what’s a home-based entrepreneur to do?
I posed this question to my network and got some interesting answers. Read More→
Are Large Corporations Beating Small Business At Social Media?
Posted by: | CommentsSometimes I feel like I’m living a slightly schizophrenic life. As a marketing consultant specializing in social media, I spend a large chuck of my life immersed in the online 
World. I’m connecting with other online experts, and using each of the tools. I’m looking at how other businesses are marketing themselves online. I’m online for hours a day. And even when I’m not talking to other marketing experts, I’m dealing with online business people who know what they’re doing.
But occasionally I need to get off my ass and actually leave my office. When talking to business owners in the real world, I see an entirely different perspective. In the last several weeks I can’t tell you how many conversations I’ve had with business owners were still trying to decide whether or not they need to bother with a website, never mind things like Facebook, Twitter, and LinkedIn.
These two extremes in my life, have got me to thinking. One of the big rallying cries around social media is that it levels the playing field. Because most of these tools are basically free (as in no cash is needed to use them) it meant that solopreneurs and small business owners could easily compete with large corporations.
And on the surface this is true. After all, we can all create a Facebook account and set up a fan page, but only major corporations can run a television spot during the Superbowl.
However, when we dig deeper I believe social media is actually widening the gap between large corporations and micro business. Read More→
7 Cheap Tech Support Ideas for the Solopreneur
Posted by: | CommentsOne of the biggest drawbacks to being a solopreneur is the lack of tech support. When you work for a large company, these is usually an IT department. When your computer won’t work or your network is down, you know exactly who to call for help.
When you work from home, or even if you have an office or storefront, it’s not always so clear who to call when you have a problem.
Whether it’s a hardware or software program, you feel like you’re on your own. Plus, if you’re bootstrapping you may not want to spend the money on help, particularly if you think you can fix it yourself.
Of course, what looks like a quick and easy problem can rapidly turn into a full day (or many days) problem if you’re like me and know a little bit, but not quite enough.
In fact, in many cases, unless you can get the problem solved in less than an hour, it’s probably a good idea to get help so you don’t waste days on technology rather than running your business. Believe me, there’s nothing more frustrating than coming to a Friday afternoon and realizing your entire week has been spent on technology problems rather than on making money.
So where do you turn for help with computer problems?
Family
In my case, I’m lucky. My husband is very knowledgeable about computers. He used to set up networks and do repairs professionally. He set up our in-home computer network and can usually problem solve most hardware problems.
However, since he’s my husband and not getting paid, tech support is kind of like mowing the lawn or taking out the trash. It may be high on my priority list but it’s not necessarily high on his. That’s the drawback with family help; you can’t just call them on demand like you can when you hire someone.
Teenagers
If you’re not lucky enough to be married to a computer whiz, look to teenagers in your neighbourhood or local high school. There are a lot of teenagers who are very tech savvy. If you can locate one nearby you may be able to hire them for considerably less than a pro. Some may know hardware and networking, while others may be a whiz at programming and setting up websites.
Just a word of caution: a teenager might know the technology but they likely don’t know much about marketing so don’t rely on their advice when it comes to designing your website. They’ll try to convince you to use the latest cool tools, but cool may not be what sells.
Freelancers
If there are no kids nearby (or your problem occurs during school hours) check out some freelance computer repair people. While the large computer stores may not do house calls, sometimes a freelance person will. Often these people are doing it as a sideline to a full time job while others may be doing it as a full time business. Check the local chamber of commerce, other business people or even the computer stores for recommendations.
Your local computer store
Check your local computer stores. Some do have good tech support people. They may have inexpensive service plans for small businesses. Phone around and take a close look at independent computer stores. They may be a little more flexible than the chains. They may even have someone who can walk you through a solution over the phone.
Virtual help
Look for virtual help. There are many virtual assistants and other professionals online who can help you. There are a number of software tools today that allow your virtual tech support to go in and change settings and fix software problems remotely. Ask other business people who they use.
Barter
If you have a product or service a computer professional might need, consider setting up a barter arrangement with a local computer professional. This can be a cost-effective way to get the occasional help you need. This kind of arrangement works best for problems that have quick and dirty solutions. However, a barter arrangement is somewhat like using a family member for tech support. What may be a red alert problem for you may not make it in the top ten for the other person.
Google and YouTube
If you’re really convinced you can or need to do it yourself, check out YouTube. If it’s not too complicated an issue, you may find a video that walks you through the process. This is particularly true for popular software programs.
Google is another good source. I know just enough HTML to get into trouble, however, with the help of Google I’ve been able to find sources that allow me to go into my blog and chance the code enough to change the font, colours and some basic formatting without messing things up too much. Often just by Googling exactly what I want to do, I can find a blog post that will walk me through the process step-by-step.
Plan ahead.
If you really need your computer to run your business, if you can’t go a day without accessing email or the internet, then get some tech support in place before you run into troubles. Then you know exactly who to call in the event to trouble.
Andrea J. Stenberg
How do you keep your computer up and running? How do you manage your website? If you’ve got a story about what you do, or have done in the past, please share your experience here by leaving a comment.
Seven Ways To Use Skype in Your Business
Posted by: | CommentsTable of contents for How to Use Skype
- Seven Ways To Use Skype in Your Business
Skype is a free service (with some paid upgrades) that lets you make voice and video calls over the internet. For many people, this
free service is attractive because if you are in North America and have family or friends overseas, this can save you a lot of money.
However, if you run a business, long distance is often just the cost of doing business. I don’t really see the point of cheaping out when you have a business. Phone (even long distance) is essential.
On the other hand, free long distance isn’t the only reason to use this service. Many people laugh when they hear this, but the people I Skype with most often are local. In fact, one of them is only a 15 minute walk from my home office.
So why do we Skype?
We use it as an Read More→
Why You Should Partner With You Competitors
Posted by: | CommentsRecently some local colleagues and I came together to create a one-day training session for local small businesses (www.BrandCamp.ca). Although we are all technically competitors, we have all been talking and sharing ideas for years. Since we enjoy each other’s company and respect the work the others do, it seemed natural for us to look for ways to work together. Brand Camp is one result.
Now many people might think it crazy for me to devote so much time working with other marketing professionals. After all, when it comes to marketing and networking, many small business owners shy away from their competitors. You’re both competing for a slice of the pie, why would you want to connect with someone who wants the bigger slice?
However, particularly if you’re a solopreneur or micobusiness, I’d like to suggest that you can’t afford not to connect, network and work with your competitors – even direct competitors and even if you both market locally.
First of all, if you have a well-defined niche, it’s not likely that you both serve exactly the same customers or Read More→
