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Archive for Robert Middleton

Confessions of a Disorganized Entrepreneur

by Andrea J. Stenberg
July 31st, 2008

Help! I'm buried under paper

This photo was taken this morning … about 4:15 am … of my actual desk. Yes … the paper has taken a life of its own and taken over my desk. The problem is … okay, clearly there’s more than one problem.

The excuses

First, not everything is work related. My husband has taken to dropping our personal bills on my desk (since when did I become the designated bill-payer?). Since I don’t have a place for unpaid bills, I’ve been shoving them to the side.

There’s also our electronic thermometer. It ran out of batteries and I keep some in my desk drawer. I replaced the batteries but never got around to putting it away. I see some Canadian Tire money, a Timmies’ gift certificate from a student, a gift certificate for Flickr, my marble egg (okay, that stays), two passport applications (why two???) and a million receipts, some of which might actually be work related.

Second, there are piles of projects that are in progress. I tend to like leaving what I’m currently working on out, so I can find it first thing the next day. Problem is, I suspect there’s some stuff hidden under the piles that I need, but couldn’t find without some serious mining.

Third, there are some files buried under the mess that never got put away.

Fourth, while I didn’t take a photo of the rest of the office, it’s in just as bad, if not worse shape, and it is definitely NOT all work related. Somehow my rubber stamping supplies ended up scattered all over my office floor. Darn gremlins.

Fifth, there are some ebooks I printed off to read and never quite finished but never got into binders either.

What’s the real problem?

The real problem is I don’t have a system. Or more correctly, I have about three systems, none of which I’m currently using. I’ve never made any of them a habit, so when I got stressed, I reverted to old – and very bad – habits.

Why did I choose to share this ugly little secret by posting the photo on my blog? Cleaning my office has been on my to-do list for about three weeks. Yes, not only am I a closet slob, I’m a procrastinator too (at least when it comes to anything that resembles housework).

The method to my madness is now that I’ve publicly confessed my organizing sins, I’ll be forced to do something about it.

My solution

As I write this it is 5 am. Since I’ve been at it since 4, if I work until noon that will be a full eight hours. I will break for lunch at noon. After I take my son to his class at the art gallery, I’ll have almost three hours. It’s time to put on some tunes and tackle the office.

Step one

Put away my rubber stamping supplies and anything else that is laying around the office (and out of camera range from the above photo). Pick it all up and PUT IT AWAY! There will be nothing on the sofa and the only things on the floor will be furniture.

Step two

Sort the crap, I mean important but misplaced items on my desk, into piles. One for personal bills, one for stuff that goes elsewhere, one for stuff to be filed, one for the ebooks and one for unfinished projects.

Step three

Starting with one pile, and continuing until it’s done, I will put everything away. No stopping to complete a task or read an ebook. It’s time to put everything away. If it doesn’t have a place, find it one.

Step four

Once everything is put away and my desk is clear, vacuum and dust. Might as well start really clean.

Step five

Pay my bills. Since some of them have been sitting there for a few weeks, better get that out of the way too.

Step six

Create some systems so this doesn’t happen again.

In a previous post I mentioned a teleseminar Get Organized, Get on Track and Get Unstuck by Robert Middleton and Elizabeth Hagen. In it Elizabeth mentions the Command Centre. I created one for myself but never got into the habit of using it, mainly because it’s in a place that’s a pain to access.

I still think this is a good system, I just need it easier to get at. So, I will move the command center to a spot on my desk that is easy to get to. This way I won’t be tempted to leave things out on my desk. I’ll be able to slip them right into the Command Center files without having to move anything.

My desk is kind of small so I may have to move my phone, but I think I can make it work. The upside of moving the Command Center? The location it’s in now would be perfect for holding binders of printed ebooks!

I’ll also plan to put a basket at the door to my office. The new rule is anyone brining anything into my office (unless it’s chocolate) must place it in the basket.

Final Step

Here’s the final step. Since I really hate cleaning and know I am a master of putting off unpleasant tasks, I’m making a public declaration. If you do not see a new photo of my desk – one where you can actually see the desktop – by Monday August 4th, you have my permission, no my encouragement, to nag me. Send me an email, write on my Facebook wall, post snide comments on my blog, Tweet me. Whatever it takes.

Andrea J. Stenberg

Since this is a seven, not twelve, step program, you don’t need to start your comments with “Hello, my name is Jane and I’m a slob”. However, to make me feel better I’d love to hear about times you’ve been less than organized. What went wrong? How bad did it get? How did you solve it?

If you’d like to get a copy of Robert Middleton’s Interview with Elizabeth Hagen go to Robert’s Action Plan Marketing site and look for Get Organized, Get on Track and Get Unstuck under audio programs. To find out more about Elizabeth Hagen’s organizing tools and programs, visit http://www.profcs.com/app/?af=738504.

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Can Using The Law of Attraction Help My Business? Part 3 – I Just Gotta Believe?

by Andrea J. Stenberg
March 13th, 2008

Many proponents of the Law of Attraction talk about “Belief and Expectation”; you need to believe it to make it happen.

A decision turns a desire into a goal

I think that’s part of the story. However there is one step I think you need to take first. You need to make a decision. You must decide that you’re going to achieve this goal – evenbirthday-candles-old-guy-2.jpg if you have not idea right now how to make this happen.

Until you do, your goal is nothing more than a wish – just like wishing when you blow out candles on a birthday cake. We’ve all made wishes. And lets face it, when we get old enough to stop putting the correct number of candles on our cake, we know wishes don’t come true just because we blew out some candles, saw the first star of the evening or carry a rabbit’s foot.

But making a decision has power. It gives you control. It’s not up to the “universe” or the birthday candle fairy. It’s up to you to make it come true.

I don’t know about you, but I like that kind of power. It excites me to have a goal and then say, “I’m going to make it happen.”

When you make a decision, it sends a message to your subconscious that it better come up with a solution. When you are committed to a goal, you start coming up with ideas on how to achieve it. Sometimes they’re stupid ideas, but very often you’ll come up with a brilliant one.

And once you have made a decision to achieve a certain goal, sometimes things happen out of the blue that almost drop your desire into your lap.

Sometimes help just drops into your lap

Last year I decided I needed to expand my marketing activities and go outside my geographic region. I decided I would do this by attending a networking meeting in one of the larger cities within a three-hour drive of my home. I added a notation on my to-do list and went to bed. The next morning I had an email from a friend inviting me to a networking meeting in a city two hours away.

Now, did my making a decision cause “the universe” to create this opportunity to drop into my lap like this? I don’t know. It may be I get opportunities like this all the time. But this time, because I’d set this as a goal and decided I would make it happen, when I got the invitation, instead of whining to myself, “it’s too far, I’ll have to get a sitter, I don’t want to drive in the winter,” I jumped at the opportunity.

The point is, when you’ve got a goal, make a commitment to yourself to make it happen. This way you’ll recognize opportunities when they knock on your door.

Sometimes it’s not so easy

But sometimes when you make a decision, instead of feeling excited you feel nervous, worried or doubtful. You don’t believe you can make this goal happen. For business owners, this doubt can often come from having significant money goals.

In Barbara Stanny’s book Overcoming Underearning: A Five-Step Plan to a Richer Life, she has a fabulous exercise for discovering your earning ceiling.

(This is one of my favourite books. I tell everyone about it. I’ve lent my copy to countless friends and have read it four times and I only got it about 18 months ago. Really, go to Amazon or your library and get a copy!)

When doing this exercise, many people discover that there is an upper limit to how much they believe they can earn – I did. And for many people, this upper limit is surprising low – much lower than they expected or need.

Go above this level – even in your imagination – and you become uncomfortable. According to Stanny, if you go above this level in your life, you’ll do things unconsciously to reduce your income back down to your earning ceiling. So, if you want to increase your income, you first have to reset your earning ceiling.

Your mental blocks stop you from achieving your goals

You may have mental ceilings around other goals as well. There may be doubts and blocks around certain issues. And you need to address them or you’ll be battling yourself about trying to achieve this goal.

Robert Middleton in the Action Plan Toolkit calls them negative intentions. These are the unconscious (and sometimes not so unconscious) thoughts that tell us we can’t achieve what we’re trying to do. These thoughts might be in the voice of that horribly critical teacher who told us we’re no good. They might be in the voice of our mother. They might be in our own voice.

Middleton has an exercise in the Action Plan Toolkit that helps you identify and overcome these negative intentions. Michael Losier in his book Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t has an exercise that he calls creating allowing statements.

The process goes something like this:

  1. Write down your goal
  2. Write down your negative thought or intention – what are those negative voices saying about this goal?
  3. Ask yourself, is this negative thought true? Maybe you think it is. That’s okay.
  4. Ask yourself, is there anyone with a similar background who is currently achieving a similar goal? How many are doing it right now? In the past week? In the past year?
  5. Looking at your answers to question 4, can you absolutely know, with 100% certainty, that your negative thought is true?
  6. Write down how you react (think, feel, behave) when you have this negative thought. For example, do you procrastinate? Do you jump from task to task without finishing anything?
  7. If it were impossible to have this negative thought, what would you do? Write your answer down.
  8. Take your negative intention and rewrite it as the opposite. For example, if that evil little voice in your head is saying, “You’re not smart enough to achieve this goal” write “I have all the skills and knowledge I need, or can get them, to achieve this goal”. If you have more than one negative thought around this goal, write the opposite for each of them.
  9. Look at the opposite statements you just wrote. Are they just as true, or even truer, than the original negative thought? Write down some examples in your life that show they are true.

Once you’ve done this exercise, you may find you feel more excited about your goal. It will likely be easier for you to make a commitment to achieve this goal.

I do this exercise when I’m working on a goal and having trouble achieving it. When I’m procrastinating or getting sidetracked I need to stop and remind myself to do this exercise.

Tomorrow I’ll talk about what I think is the most important step in the process – even more important than deciding and believing – taking action.

Andrea J. Stenberg

The Action Plan Toolkit


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Categories Law of Attraction, Motivation
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Does Your Office Look Like This?

by Andrea J. Stenberg
December 20th, 2007

Usually I’m a pretty organized person. I have files for all my business and personal papers. There’s a place for everything in my office. I use a daytimer formessy-desk-cropped.jpg my appointments and deadlines. I like order.

However, over the last few weeks, things have started to get out of hand. Truthfully, my office looks like a paper bomb exploded in it. It’s embarrassing. Even my husband, who can mess up a room faster than you can say ‘disorganized’, has been making snide comments.

In addition to the cost to my productivity and my sanity, I have a deadline. My office is the overflow guest bedroom for when we have a full house, and with Christmas coming, we’ll need every available space.

There are a number of reasons why things have gotten out of hand – being sick for much of the fall, family obligations, extra projects and a heavier workload. However, the main reason is that I don’t have good systems for handling my papers, tasks, appointments and projects. I’ve just been winging it. And with my workload increasing, things have been getting out of hand.

I’ve been searching for a solution. At a networking meeting I got to, I recently asked to host the discussion and I asked for people’s time management solutions. I got some good ideas, but not the solution I was looking for. Then one morning I found an email from Robert Middleton promoting a new teleclass: Get Organized, Get on Track and Get Unstuck, with Elizabeth Hagen. It sounded like the answer to my problem.

I got out my credit card, placed the order then downloaded the two part teleclass. I loaded it onto my MP3 player and started to listen. It was definitely worth the $29. Hagen’s suggestions for managing your paper, your projects and your to do lists are really powerful.

The best tool is the “Command Centre”. It’s a desktop filing system with slots for each day of the month and each month of the year. Whenever you have action items that you’re not going to tackle immediately, you file them in the date you want them done by. Each morning you pull out the file for that day and you have all your action items ready to go. Nothing gets lost, misplaced for forgotten.

A startling fact Hagen mentions is that the average person spends one hour a day looking for things. That’s 250 hours per year: the equivalent of six and a quarter work weeks. Wow, if I could get back those six weeks , I could really accomplish a lot more.

I’m still in the process of attacking the paper explosion, but by following Hagen’s advice and setting up my Command Centre, I’m making progress. It’s relatively painless and I can already feel the stress lifting. I’m actually feeling energized and excited about getting the office organized. I can really see how this will be a powerful tool to help me save those six weeks so I can achieve my goals for 2008.

If you’re also buried under mounds of paper, or even just finding it difficult to keep track of all your projects, click here to order Get Organized, Get on Track and Get Unstuck. It will definitely be worth your while.

Here’s to getting organized.

Andrea J. Stenberg

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Ten Ways to Market Your Business for Under $100 – Part 7 – Can a Blog Help You Build Your Business?

by Andrea J. Stenberg
October 12th, 2007

Blogs are everywhere; you can find millions on the web – from a teen’s online diary, to women chronicling struggles with infertility, to computer geeks talking about the latest techno toy.

old-guy-at-computer-smaller.jpgBut can a blog be used as a marketing tool? Until recently I was unconvinced. I saw blogs as a self-publishing medium for kids or as a marketing tool for the tech market. I didn’t see how they could help a business, particularly my business.

Then a couple of things caught my eye. First, I came across Yaro Starak’s Blog Profit’s Blueprint. In this free report, Yaro – a blogger from Australia – talks about how to make money from a blog. In fact, Yaro recently announced that he made over $10,000 in one month – directly from his blog! That sure made me sit up and take notice.

Around the same time, Robert Middleton announced a teleclass on blogging – The Secrets of Attracting More Business Through Blogging. Robert is a well-respected marketing expert and I’ve purchased other products from him in the past. I was curious and purchased the teleclass.

I spent a week listening (and re-listening) to The Secrets of Attracting More Business Through Blogging recording and reading Blog Profits Blueprint. And I was blown away! They convinced me I was missing out on a very powerful marketing tool.

What makes a blog so powerful?

First, it goes back to the rule of seven. If your blog provides great content that your readers find useful, they’ll keep coming back. The more they read, the more they will get to know, like and trust you. By the time they become a regular reader of your blog, you have become a trusted advisor, almost a friend.

Not only that, blogs allow readers to comment on what you write. This makes blogs more of a conversation than a one-way marketing channel. An exciting post may attract many comments; even begin a conversation between readers. Your blog becomes a community, not just an online brochure – as many websites are.

These comments from other readers also help build trust. When a new reader shows up to your blog these comments become a form of social proof. It lets new readers know that other people are regular visitors to your site and like what you have to say. It encourages them to stay and read what you’ve written.

Blogs also give you an advantage with search engine ranking. Blogs can be updated easily and regularly and search engines give high marks to sites that frequently have new content.

Now, your regular website can also be updated regularly – daily even. However, for many people changing the content on their website is difficult. If you need to call your tech guy each time you want to add something to your website it costs you time and money. Most blogs however, can be set up so you can make new posts by email. Write a new post, email it to the blog and voila! There’s your new post. No need for any outside help.

As you can see, I’ve jumped into the blogging pool with both feet. If you’re thinking about trying it yourself, what’s your next step? I highly recommend Yaro Starak’s Blog Profit’s Blueprint. First, it’s free so you’re only out the time it takes to read it. Second, at 55 pages, it is very comprehensive. If you’re thinking about adding a blog to your marketing mix, I guarantee what Yaro has to say will intrigue you.

Next, consider Robert Middleton’s teleclass The Secrets of Attracting More Business Through Blogging. It’s only $29 and is very informative. It focuses on how a blog can be a powerful way to attract customers to your business.

Andrea J. Stenberg

Tomorrow I’ll be giving you another way to build trust and attract new clients – through public speaking.

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Categories Information Marketing, Marketing Basics, Ten Ways to Market Your Business For Under $100
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