Archive for Robert Middleton
Confessions of a Disorganized Entrepreneur
Posted by: | CommentsThis photo was taken this morning … about 4:15 am … of my actual desk. Yes … the paper has taken a life of its own and taken over my desk. The problem is … okay, clearly there’s more than one problem.
The excuses
First, not everything is work related. My husband has taken to dropping our personal bills on my desk (since when did I become the designated bill-payer?). Since I don’t have a place for unpaid bills, I’ve been shoving them to the side.
There’s also our electronic thermometer. It ran out of batteries and I keep some in my desk drawer. I replaced the batteries but never got around to putting it away. I see some Canadian Tire money, a Timmies’ gift certificate from a student, a gift certificate for Flickr, my marble egg (okay, that stays), two passport applications (why two???) and a million receipts, some of which might actually be work related.
Second, there are piles of projects that are in progress. I tend to like leaving what I’m currently working on out, so I can find it first thing the next day. Problem is, I suspect there’s some stuff hidden under the piles that I need, but couldn’t find without some serious mining.
Third, there are some files buried under the mess that never got put away.
Fourth, while I didn’t take a photo of the rest of the office, it’s in just as bad, if not worse shape, and it is definitely NOT all work related. Somehow my rubber stamping supplies ended up scattered all over my office floor. Darn gremlins.
Fifth, there are some ebooks I printed off to read and never quite finished but never got into binders either.
What’s the real problem?
The real problem is I don’t have a system. Or more correctly, I have about three systems, none of which I’m currently using. I’ve never made any of them a habit, so when I got stressed, I reverted to old – and very bad – habits.
Why did I choose to share this ugly little secret by posting the photo on my blog? Cleaning my office has been on my to-do list for about three weeks. Yes, not only am I a closet slob, I’m a procrastinator too (at least when it comes to anything that resembles housework).
The method to my madness is now that I’ve publicly confessed my organizing sins, I’ll be forced to do something about it.
My solution
As I write this it is 5 am. Since I’ve been at it since 4, if I work until noon that will be a full eight hours. I will break for lunch at noon. After I take my son to his class at the art gallery, I’ll have almost three hours. It’s time to put on some tunes and tackle the office.
Step one
Put away my rubber stamping supplies and anything else that is laying around the office (and out of camera range from the above photo). Pick it all up and PUT IT AWAY! There will be nothing on the sofa and the only things on the floor will be furniture.
Step two
Sort the crap, I mean important but misplaced items on my desk, into piles. One for personal bills, one for stuff that goes elsewhere, one for stuff to be filed, one for the ebooks and one for unfinished projects.
Step three
Starting with one pile, and continuing until it’s done, I will put everything away. No stopping to complete a task or read an ebook. It’s time to put everything away. If it doesn’t have a place, find it one.
Step four
Once everything is put away and my desk is clear, vacuum and dust. Might as well start really clean.
Step five
Pay my bills. Since some of them have been sitting there for a few weeks, better get that out of the way too.
Step six
Create some systems so this doesn’t happen again.
In a previous post I mentioned a teleseminar Get Organized, Get on Track and Get Unstuck by Robert Middleton and Elizabeth Hagen. In it Elizabeth mentions the Command Centre. I created one for myself but never got into the habit of using it, mainly because it’s in a place that’s a pain to access.
I still think this is a good system, I just need it easier to get at. So, I will move the command center to a spot on my desk that is easy to get to. This way I won’t be tempted to leave things out on my desk. I’ll be able to slip them right into the Command Center files without having to move anything.
My desk is kind of small so I may have to move my phone, but I think I can make it work. The upside of moving the Command Center? The location it’s in now would be perfect for holding binders of printed ebooks!
I’ll also plan to put a basket at the door to my office. The new rule is anyone brining anything into my office (unless it’s chocolate) must place it in the basket.
Final Step
Here’s the final step. Since I really hate cleaning and know I am a master of putting off unpleasant tasks, I’m making a public declaration. If you do not see a new photo of my desk – one where you can actually see the desktop – by Monday August 4th, you have my permission, no my encouragement, to nag me. Send me an email, write on my Facebook wall, post snide comments on my blog, Tweet me. Whatever it takes.
Andrea J. Stenberg
Since this is a seven, not twelve, step program, you don’t need to start your comments with “Hello, my name is Jane and I’m a slob”. However, to make me feel better I’d love to hear about times you’ve been less than organized. What went wrong? How bad did it get? How did you solve it?
If you’d like to get a copy of Robert Middleton’s Interview with Elizabeth Hagen go to Robert’s Action Plan Marketing site and look for Get Organized, Get on Track and Get Unstuck under audio programs. To find out more about Elizabeth Hagen’s organizing tools and programs, visit http://www.profcs.com/app/?af=738504.
Does Your Office Look Like This?
Posted by: | CommentsUsually I’m a pretty organized person. I have files for all my business and personal papers. There’s a place for everything in my office. I use a daytimer for
my appointments and deadlines. I like order.
However, over the last few weeks, things have started to get out of hand. Truthfully, my office looks like a paper bomb exploded in it. It’s embarrassing. Even my husband, who can mess up a room faster than you can say ‘disorganized’, has been making snide comments.
In addition to the cost to my productivity and my sanity, I have a deadline. My office is the overflow guest bedroom for when we have a full house, and with Christmas coming, we’ll need every available space.
There are a number of reasons why things have gotten out of hand – being sick for much of the fall, family obligations, extra projects and a heavier workload. However, the main reason is that I don’t have good systems for handling my papers, tasks, appointments and projects. I’ve just been winging it. And with my workload increasing, things have been getting out of hand.
I’ve been searching for a solution. At a networking meeting I got to, I recently asked to host the discussion and I asked for people’s time management solutions. I got some good ideas, but not the solution I was looking for. Then one morning I found an email from Robert Middleton promoting a new teleclass: Get Organized, Get on Track and Get Unstuck, with Elizabeth Hagen. It sounded like the answer to my problem.
I got out my credit card, placed the order then downloaded the two part teleclass. I loaded it onto my MP3 player and started to listen. It was definitely worth the $29. Hagen’s suggestions for managing your paper, your projects and your to do lists are really powerful.
The best tool is the “Command Centre”. It’s a desktop filing system with slots for each day of the month and each month of the year. Whenever you have action items that you’re not going to tackle immediately, you file them in the date you want them done by. Each morning you pull out the file for that day and you have all your action items ready to go. Nothing gets lost, misplaced for forgotten.
A startling fact Hagen mentions is that the average person spends one hour a day looking for things. That’s 250 hours per year: the equivalent of six and a quarter work weeks. Wow, if I could get back those six weeks , I could really accomplish a lot more.
I’m still in the process of attacking the paper explosion, but by following Hagen’s advice and setting up my Command Centre, I’m making progress. It’s relatively painless and I can already feel the stress lifting. I’m actually feeling energized and excited about getting the office organized. I can really see how this will be a powerful tool to help me save those six weeks so I can achieve my goals for 2008.
If you’re also buried under mounds of paper, or even just finding it difficult to keep track of all your projects, click here to order Get Organized, Get on Track and Get Unstuck. It will definitely be worth your while.
Here’s to getting organized.
Andrea J. Stenberg
Table of contents for 10 Ways to Market Your Business for Under $100
- Ten Ways to Market Your Business For Under $100 – Part 4 – Effective Online Networking
- Ten Ways to Market Your Business For Under $100 – Part 2 – The Three Foot Rule
- Ten Ways to Market Your Business For Under $100 – Part 3 – Networking
- Ten Ways To Market Your Business For Under $100 – Part 5 – Gain Trust and Build Long Term Customers With a Newsletter
- Ten Ways To Market Your Business For Under $100 – Part 6 – Using A Free Report To Build Trust
- Ten Ways to Market Your Business for Under $100 – Part 7 – Can a Blog Help You Build Your Business?
- Ten Ways to Market Your Business For Under $100 – Part 8 – Increase Your Profile Through Public Speaking
- Ten Ways to Market Your Business For Under $100 – Part 9 – Get the World to Come to You By Sending Press Releases
- Ten Ways to Market Your Business For Under $100 – Part 10 – How Volunteering Can Help Your Business.
Blogs are everywhere; you can find millions on the web – from a teen’s online diary, to women chronicling struggles with infertility, to computer geeks talking about the latest techno toy.
But can a blog be used as a marketing tool? Until recently I was unconvinced. I saw blogs as a self-publishing medium for kids or as a marketing tool for the tech market. I didn’t see how they could help a business, particularly my business.
Then a couple of things caught my eye. First, I came across Yaro Starak’s Blog Profit’s Blueprint. In this free report, Yaro – a blogger from Australia – talks about how to make money from a blog. In fact, Yaro recently announced that he made over $10,000 in one month – directly from his blog! That sure made me sit up and take notice.
Around the same time, Robert Middleton announced a teleclass on blogging – The Secrets of Attracting More Business Through Blogging. Robert is a well-respected marketing expert and I’ve purchased other products from him in the past. I was curious and purchased the teleclass.
I spent a week listening (and re-listening) to The Secrets of Attracting More Business Through Blogging recording and reading Blog Profits Blueprint. And I was blown away! They convinced me I was missing out on a very powerful marketing tool.
What makes a blog so powerful?
First, it goes back to the rule of seven. If your blog provides great content that your readers find useful, they’ll keep coming back. The more they read, the more they will get to know, like and trust you. By the time they become a regular reader of your blog, you have become a trusted advisor, almost a friend.
Not only that, blogs allow readers to comment on what you write. This makes blogs more of a conversation than a one-way marketing channel. An exciting post may attract many comments; even begin a conversation between readers. Your blog becomes a community, not just an online brochure – as many websites are.
These comments from other readers also help build trust. When a new reader shows up to your blog these comments become a form of social proof. It lets new readers know that other people are regular visitors to your site and like what you have to say. It encourages them to stay and read what you’ve written.
Blogs also give you an advantage with search engine ranking. Blogs can be updated easily and regularly and search engines give high marks to sites that frequently have new content.
Now, your regular website can also be updated regularly – daily even. However, for many people changing the content on their website is difficult. If you need to call your tech guy each time you want to add something to your website it costs you time and money. Most blogs however, can be set up so you can make new posts by email. Write a new post, email it to the blog and voila! There’s your new post. No need for any outside help.
As you can see, I’ve jumped into the blogging pool with both feet. If you’re thinking about trying it yourself, what’s your next step? I highly recommend Yaro Starak’s Blog Profit’s Blueprint. First, it’s free so you’re only out the time it takes to read it. Second, at 55 pages, it is very comprehensive. If you’re thinking about adding a blog to your marketing mix, I guarantee what Yaro has to say will intrigue you.
Next, consider Robert Middleton’s teleclass The Secrets of Attracting More Business Through Blogging. It’s only $29 and is very informative. It focuses on how a blog can be a powerful way to attract customers to your business.
Andrea J. Stenberg
Tomorrow I’ll be giving you another way to build trust and attract new clients – through public speaking.




