Recently I was reading Unmarketing by Scott Stratton. In the introduction he says: Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers. Just like branding is not your logo, marketing is not something you […]
Marketing Is Not a Task, It’s a Way of Doing Business Read More »
Yesterday I wrote about why you need to take your online connections off-line. Today I’ll tell you how. When you met somebody online and you’ve had some sort of an ongoing conversation, someone you think you might have a connection with, approach them about having an off-line conversation. You can send them a private message
How to Have Off-Line Conversations with Your Online Connections Read More »
In the previous two blog posts I wrote about Facebook’s unwritten rules which, if broken, can get you banned from Facebook. In today’s post I’m wrapping up this series with some additional thoughts on the subject. Getting Banned Isn’t the Only Issue If you follow ethical networking strategies on Facebook and focus on quality rather
Banned From Facebook? Part 3 – Other Things You Should Know Read More »
The hottest thing in Twitter seems to be sending automated DMs to new Twitter followers. A DM is a direct message sent via Twitter which can only be seen by the receiver and sender, not by the entire Twitterverse. How do they do this? By using a service like TweetLater to automatically follow anyone who
Should You Send an Automated DM to New Twitter Followers? Read More »
Yesterday I wrote about using the Three Foot Rule and Elevator Speech. Today I’ll be talking about taking the elevator speech out for a spin at a networking meeting. Networking is a way of marketing your business through social networks – groups of like-minded business people, or people in the same industry. Formal networking meetings
Ten Ways to Market Your Business For Under $100 – Part 3 – Networking Read More »