The Baby Boomer Entrepreneur

The last day of September: where did the summer go? The third quarter of 2008 was particularly challenging for me. I like to accomplish things; concrete things I can check off on a list and hold up as being complete. Sometimes I think I should have been a brick layer so I could actually see [...]

I got back last night from a week’s vacation in Ottawa, Gatineau and Montreal. While I did bring my laptop with me, for the most part I just had fun. You can check out the photos I’ve published on Facebook if you want to see how much fun I had.
However, just because I was away [...]

Yogi Berra said, “If you don’t know where you’re going, you’ll end up somewhere else.” Too many people end up somewhere else with their marketing because they don’t have concrete goals for their marketing campaigns.
But you already know your goal - increase sales. Isn’t that enough?
No. You need to be more specific. Are you are [...]

We are rapidly nearing the end of March which means the end of the first quarter of 2008. At the end of December I suggested you set some 90 day goals for the first quarter. If you followed my suggestion, it’s time to revisit these goals.
Take a moment and re-read your goals. Now consider what [...]