The Baby Boomer Entrepreneur

When you think of networking you probably imagine trying to meet with potential customers, networking to increase sales. But networking with colleagues/competitors is just as productive.
Just this week I fired off an email to a colleague complaining about the service I planned to use to set up my affiliate program … it wasn’t going to [...]

Yesterday LinkedIn announced an amazing new feature on their site: you can now have discussions within your LinkedIn groups.
It seems like a no-brainer to me, but for a long time LinkedIn groups didn’t have this feature. All you could really do with a group you were a member of is look at the profiles of [...]

There seems to be two schools of thought when it comes to social media networking. Whether you’re using LinkedIn, Facebook or other social media sites, most people are either an open networker or a selective connector.
Open networker is a term from the LinkedIn community. It refers to people who believe in building as wide a [...]

I recently attended a technology conference where all the discussions and presentations revolved around using technology to create a community. Even for commercial ventures, the real power of the internet is creating on-going conversations; conversations with and between real people.
It didn’t matter if it was a large newspaper or a solopreneur, everyone was talking about how they created interaction with their audience.

If you are planning to use Facebook as a tool to market your business, you need to build a targeted network of Facebook Friends. While it is fun to connect with your high school class mates, you need to focus on connecting with people who are your target market.