The Baby Boomer Entrepreneur

Many entrepreneurs are afraid of declaring a niche. They are afraid if they specialize too much - if at all - they’ll lose business. After all, a niche means focusing on a smaller segment of the entire market. They want to be able to draw from a bigger pool of potential customers.
The problem with keeping [...]

Yogi Berra said, “If you don’t know where you’re going, you’ll end up somewhere else.” Too many people end up somewhere else with their marketing because they don’t have concrete goals for their marketing campaigns.
But you already know your goal - increase sales. Isn’t that enough?
No. You need to be more specific. Are you are [...]

This will probably show my age - but then again I am blogging on the Baby Boomer Entrepreneur - but I really didn’t have an interest in Facebook until very recently.I didn’t even join until a year ago. I have some childhood friends who live far enough away that I only see them [...]