The Baby Boomer Entrepreneur

I was at a networking meeting this week and we began talking about our favourite podcasts. For the uninitiated, a podcast is an audio recording distributed over the internet. It’s like radio except you can download episodes, listen at your convenience, pause and re-listen at will.
For business people, business podcasts can be an invaluable learning [...]

Monday I had the pleasure of being a judge in the Construction Writers Association Marketing Communications Awards. It was an interesting experience as I don’t think I’ve ever looked at so many promotional pieces in one day - over 60 in three different categories.
After looking so closely at such a large number of marketing [...]

Since I’m frantically trying to get ready to leave town for vacation in Ottawa and Montreal, I didn’t have time to write a new blog post for today. Fortunately, this article by one of my favorite internet marketers, Alexandria Brown, came across my desk. I hope you enjoy this “guest” writer.
One day a few months [...]

When it comes to any type of online marketing, it’s not the size of your list, it’s what you do with it that counts. The same is true with Facebook. Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from [...]

In the movie Field of Dreams the ghostly voice told Ray “If you build it they will come.” But that’s not necessarily true of your website. Once you build it, it takes work to get them to come.
1. Include your web address in all printed marketing materials.
It may seem simple but you’d be surprised how [...]