Archive for LinkedIn
Social Media Marketing Means Talking To More People Not Less
Posted by: | CommentsOne of the biggest mistakes people make with social media marketing – Facebook, LinkedIn, Twitter – is they think it means they don’t have to talk to people. They think if they’re posting to Twitter, updating their status on Facebook or posting videos to YouTube that’s it for social media marketing.
But making posts without any real connection to real people isn’t really marketing. The truth is everyone is doing that. There are 500 million people on Facebook, and while a significantly smaller number are businesses, everyone is doing the same thing. They’re all busy posting away and hoping that it will get them business.
But the real secret of social media marketing is that these online networking tools only allow you to get on people’s radar. It’s very rare that somebody who follows you on Twitter comes along and buys something. There has to be a step in the middle.
And that step is a real conversation.
You have to either get face-to-face with prospects or at the very least get them on the phone. The big difference with social media marketing is these are not cold calls. These are people you had conversations with, they’ve gotten to know you, and now the two of you are ready to take your business relationship to the next level.
Please don’t misunderstand me. I don’t think you should start Read More→
Visual Artists & Multimedia professionals: Promote your portfolio on LinkedIn
Posted by: | CommentsIf you’re work has a visual component – graphic designers and photographers come to mind – then LinkedIn has probably felt a little cold to you. On a site like Facebook you can easily post your most attractive work and let it speak for you. After all, saying you’re a great photographer is a little lame. Showing it is something different.
However, LinkedIn has just added an application that will allow you creative types to showcase your best work on that site too. Called Creative Portfolio Display, this application allows you to create an attractive online portfolio.
7 Businesses that should use LinkedIn
Posted by: | CommentsHave you been holding off on creating a LinkedIn profile because you’re not sure it will be of value to you? Here’s my short list of businesses that need to be on LinkedIn and how it benefits them. Even if your business type isn’t listed here, you may get ideas on how to use LinkedIn.
Authors, Journalists and Bloggers
When looking for experts to interview, there’s no better place to look than LinkedIn. Not only that, you can monitor discussions in Answers or Groups to look for hot topics to write about. Even better, post a question in Answers or a Group and use the responses to guide your article. With permission, you could even get some interesting quotes to use.
Consultants
You can do a lot of research about your clients using LinkedIn. Learn about key players and see what’s new in the company: who’s been hired or promoted and who’s left. Use this information to be better prepared for pitches or in delivering your services.
Sales professionals
Why make cold calls if you can warm them up first? Locate potential customers on LinkedIn first. See if any of your connections already know your prospect then get an introduction. When you phone for an appointment, they’ll already have a level of trust because you’ve been introduced. Read More→
