If you are planning to use social media as a marketing tool you need to keep two goals front and centre to guide all your actions. Goal One: Connect with people, don’t just collect names First you need to remember the social in social media. And you need to keep in mind social media sites […]
You Have Two Goals with Social Media Marketing Read More »
Update Notice: Here’s a more recent post about Open Networker vs Selective Connectors on LinkedIn that you may also enjoy. There seems to be two schools of thought when it comes to social media networking. Whether you’re using LinkedIn, Facebook or other social media sites, most people are either an open networker or a selective connector. Open
Social Media – Open Networker or Selective Connector? Read More »
I got back last night from a week’s vacation in Ottawa, Gatineau and Montreal. While I did bring my laptop with me, for the most part I just had fun. You can check out the photos I’ve published on Facebook if you want to see how much fun I had. However, just because I was
5 Ways Going on Vacation Has Helped My Business Read More »
Join Helene Desruisseaux and I for the conclusion to this five-part audio series about social media marketing for the baby boomer entrepreneur. Listen Here
Talking Social Media Marketing – The Conclusion Read More »
This is part four of my conversation about social media marketing for small business with Helene Desruisseaux of SuccessWorthLiving.com. Listen Here
Talking Social Media Marketing Part 4 Read More »
Join me for part three of Talking Social Media Marketing with SuccessWorthLiving.com’s Helene Desruisseaux as we continue discussing social media marketing. Listen Here
Talking Social Media Marketing Part 3 Read More »
One of the best things about using social media as a marketing tool is there are a number of tools that let you be more efficient. How? By allowing you to update several of your social media sites simultaneously. Because social media sites can be a real time sink, you really need to put some
Combine Your Social Media Tools To Save Time and Maximize Results Read More »
A newbie to social media commented that she’s overwhelmed with it all. Particularly with Facebook. Between all the firemen requests and flower requests and event invitations she feels like she should be doing nothing but replying to people on Facebook. “I was taught in business you always answer every email and return every phone call,”
Social Media: Is It Rude Not to Reply? Read More »
Facebook is a wonderfully robust social networking site. There are tons of ways to connect with people and actually get to know them; you can write on their wall, send them messages, start a dialogue in a group. However, there are plenty of ways to make yourself look unprofessional and turn people off. Here are
Seven Ways to Ruin Your Reputation On Facebook Read More »
When it comes to any type of online marketing, it’s not the size of your list, it’s what you do with it that counts. The same is true with Facebook. Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from everywhere,
What to do with your Facebook Friends Once You’ve Got Them Read More »