The Baby Boomer Entrepreneur

One of the hardest things about being an entrepreneur is not having someone to bounce ideas off of. You don’t have anyone in the next cubicle to ask “hey, how do you do …”
However, if you’ve built a good social media network, you can have the next best thing.
I’m currently organizing a course - Getting [...]

If you are planning to use social media as a marketing tool you need to keep two goals front and centre to guide all your actions.
Goal One: Connect with people, don’t just collect names
First you need to remember the social in social media. And you need to keep in mind social media sites were designed [...]

There seems to be two schools of thought when it comes to social media networking. Whether you’re using LinkedIn, Facebook or other social media sites, most people are either an open networker or a selective connector.
Open networker is a term from the LinkedIn community. It refers to people who believe in building as wide a [...]

I got back last night from a week’s vacation in Ottawa, Gatineau and Montreal. While I did bring my laptop with me, for the most part I just had fun. You can check out the photos I’ve published on Facebook if you want to see how much fun I had.
However, just because I was away [...]

Join Helene Desruisseaux and I for the conclusion to this five-part audio series about social media marketing for the baby boomer entrepreneur.

Download the MP3