Archive for Facebook
Are you missing some Facebook Friends?
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When you log into Facebook, the first place you’re taken is your News Feed (or Home tab). This is where you see updates from your friends and the pages you have “liked”. But have you noticed that you’re only getting news from the same small number of people lately?
It doesn’t mean all your other Facebook friends have gone off line. Facebook has added a way to control your newsfeed. You can see the updates from all your friends, or you can set the feed to only show the friends and pages you interact most with.
For many people, if not most, their setting was defaulted to “Friends and pages you interact most with”.
If this had happened to you, scroll down to the bottom of your News Feed and click the “edit options button” on the bottom right of the page.
Next, Read More→
3 Tips to Get the Most From Facebook, LinkedIn and Twitter
Posted by: | CommentsHere is a second radio interview I did on Yvonne McCoy’s show SOS 4 Your Business. Yvonne asked me how small business owners can get value from using Facebook, LinkedIn and Twitter as marketing tools.
Enjoy,
Andrea J. Stenberg
Three Myths Business Owners Have About Facebook, LinkedIn and Twitter
Posted by: | CommentsIn January I was a guest on Yvonne McCoy’s radio show: SOS 4 Your Business. During the interview I answered Yvonne’s questions about the myths small business owners have about using Facebook, LinkedIn and Twitter. You can listen from here or go to Blog Talk Radio to listen.
After you listen, please leave a comment and tell me what you think.
Andrea J. Stenberg
Social Media Marketing Means Talking To More People Not Less
Posted by: | CommentsOne of the biggest mistakes people make with social media marketing – Facebook, LinkedIn, Twitter – is they think it means they don’t have to talk to people. They think if they’re posting to Twitter, updating their status on Facebook or posting videos to YouTube that’s it for social media marketing.
But making posts without any real connection to real people isn’t really marketing. The truth is everyone is doing that. There are 500 million people on Facebook, and while a significantly smaller number are businesses, everyone is doing the same thing. They’re all busy posting away and hoping that it will get them business.
But the real secret of social media marketing is that these online networking tools only allow you to get on people’s radar. It’s very rare that somebody who follows you on Twitter comes along and buys something. There has to be a step in the middle.
And that step is a real conversation.
You have to either get face-to-face with prospects or at the very least get them on the phone. The big difference with social media marketing is these are not cold calls. These are people you had conversations with, they’ve gotten to know you, and now the two of you are ready to take your business relationship to the next level.
Please don’t misunderstand me. I don’t think you should start Read More→
Using Facebook Privacy Settings To Control Who Sees Your Content
Posted by: | CommentsOne of the most common questions I get from business people about using Facebook is about how to appear professional while still maintaining personal relationships. I do confess that this can be tricky proposition, but if you plan ahead you can maintain your Facebook profile for both uses.
It helps if you make this decision early. If you’re going to be using Facebook for both business and personal relationships, you need to act accordingly. You need to be aware of who is seeing your posts and make sure what you are saying on Facebook is something you would like clients to know about you.
The first thing you should do is create lists of friends. Lists allow you to target certain posts to specific groups of people. Read More→
