Archive for Facebook Fan Page
Facebook Fan Page vs Facebook Group: What’s the Difference?
Posted by: Andrea J. Stenberg | Comments (14)People using Facebook for business often ask “should I have a fan page or should I have a group?” Many people suggest that you should do both, however, if you have limited time to devote Facebook it is probably a good idea to choose one to start.
Here is a list of differences between fan pages and groups. Once you know what the options are between the two, you can make an informed decision.
Fan pages are indexed by Google; groups are not. Not only that, but if someone finds your Facebook fan page from outside of Facebook, they can see the full page and all the information even if they are not logged in. With groups however, somebody must already be inside Facebook to see them. However, I would think it would be far more important to have your primary website found first on Google rather than your Facebook fan page so I’m not sure that this is necessarily the most important difference between pages and groups.
Groups are linked to your personal profile. This has pluses and minuses. On the plus side, you can easily invite all your personal connections to join a group you create. On the downside, because a group is always connected to your personal profile, if you are trying to separate your personal Facebook use from your professional but Facebook use groups are not as effective.
Groups offer the creator more control over who can join. Groups can be completely open, where anyone can join, they can be open but members must first be approved by the administrator, or groups can be secret with only those specifically invited even knowing the group exists. A fan page however is completely wide open. Anyone can find the page and anyone can join. As a creator of page, you are severely limited in your ability to keep people away.
The biggest plus sides from a business perspective of fan pages is Read More→
If you are using Facebook and have a business, you need to consider creating a fan page for your business. What’s a fan page? Facebook originally created fan pages to allow celebrities and large corporations to connect with more people. After all, your personal profile only allows you to connect to 5,000 people. Stars like Vin Deisel have millions of followers. That’s what fan pages are about.
However, you don’t need to be a celebrity to create a Fan Page. Regardless of your business, you can benefit from having a page for it on Facebook. If you already have a personal profile on Facebook and are using it to network and promote your business, here are seven reasons why you should create a fan page:
Branding
Unlike your personal profile, Fan Pages allow you to use your business name, logo, and any other branding around your business. You can customize pages so they look similar to your website, Twitter page or YouTube Channel. This allows you to keep a consistent image between your Facebook page and any other online presence you have.
By having a Fan Page, you can differential between the personal you and the business you. This can be particularly important if you have family and friends connecting with you who aren’t as professional as you like. You can steer people to your fan page and avoid unpleasant conflict between the two.
Unlimited fans
Your personal profile only allows you to connect 5000 people. Now if you’re only connecting with people you actually know in the real world, then this limit is probably not be a problem for you. However, if you’re using Facebook as a virtual networking event, then at some point you may approach the 5000 limit.
A fan page however, allows you to have an unlimited number of fans. There are celebrities and businesses who have thousands and even millions of fans.
In addition, Read More→
Facebook Wouldn’t Let You Reserve Your Fan Page Vanity URL? Do it Sunday
Posted by: Andrea J. Stenberg | Comments (1)At midnight eastern June 12th, Facebook opened the doors for people to reserve their usernames as vanity Facebook URLs (I’m www.Facebook.com/AndreaStenberg). There was a fully of activity at midnight and many experts were amazed that Facebook didn’t crash as people rushed to reserve their own names.

Meanwhile, many people rushed to reserve vanity URLs for their Fan or Business pages on Facebook. According to Facebook rules, your Fan page had to have been created prior to May 31st and had to have at least 1,000 fans by that date.
If you didn’t meet that criteria, you were shut out. But not permanently. Read More→


