31 Oct
In 2000, Harry Wagter moved to Ontario from Alberta and like many out-of-work baby boomers, he had difficulty finding in job in spite of pundits telling us employers need to court older workers. “I was a dinosaur,” says Harry.
He began looking at purchasing a franchise. “I wanted to buy myself a job.”
Harry was interested in [...]
Posted in Marketing Basics, Profile by: Andrea J. Stenberg
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14 Apr
Today I am writing about an issue that has me so angry I am shaking. At first it may not seem to be about marketing, but bear with me; the connection will be made clear.
My son has been taking an asthma medication for about a year - it’s been very effective in controlling his asthma [...]
Posted in Business Basics, Customer Service by: Andrea J. Stenberg
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05 Mar
Every business owner who plans to stay in business for the long term tries to provide the best possible products and services to their customers. Satisfied customers are repeat customers - and a source of referral business.And while we may strive for perfection, the truth is we’re human. No one can be perfect - at [...]
Posted in Business Basics by: Andrea J. Stenberg
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25 Feb
There are times when someone looks like a client from hell, acts like a client from hell and sounds like a client from hell. But isn’t. The trick is to know the difference.
Posted in Business Basics by: Andrea J. Stenberg
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