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Archive for Barbara Stanny

Ten Business Books I Can’t Live Without

by Andrea J. Stenberg
March 27th, 2009

As an entrepreneur without a business degree (I studied history and then journalism) I’ve had to spend a lot of time learning on my own. This has meant reading a variety of business books. However, even if I had an MBA, I suspect I’d still be doing a lot of reading. Things change so fast, a business person needs to be continually upgrading her skills to keep up.

As a result, I thought I’d give you a list of my favorite business books. These are books I own and keep near my desk. I have read them more than once and often refer to them.

1.     Overcoming Underearning by Barbara Stanny.

Like many small business owners I have struggled with the concept of charging what I’m worth. Someone in one of my discussion groups recommended this book and something about the description spoke to me. I did something I had never done before. I immediately got out my credit card, went online and ordered the book. I didn’t even look around for another book to increase the purchase to get the free shipping. I just wanted that book.

And I’m glad I did. Overcoming Underearning is a practical guide to digging into my subconscious and learning about what’s keeping from earning the amount of money I want to earn. I’ve read the book several times and often refer back to it. I recommend the book so often, Stanny should be giving me a commission!

A great companion to this book is Stanny’s Secrets Of Six Fugure Women
. Published before Overcoming Underearning, Secrets includes profiles of many women earning six figures and above. It is a great inspiration for any woman who wonders if she has what it takes to earn more.

What I really loved about Secrets is her analysis of what makes these women successful. In particular how women with the biggest paycheques weren’t necessarily the wealthiest. It is mindset and how you live, not just the number of zeros at the end of your make account, that is a true determination of success.

2.     The Elements of Style by William Strunk and E.B. White.

As a writer, I consult The Elements of Style regularly for grammatical rules. Semi-colons and colons are my personal bug-a-boos but from time to time I need to be reminded of other rules. It’s note the type of book you read cover to cover, but if you could see how worn my copy is, you’d know it’s well used.

3.     Perfecting Your Pitch by Nancy Michaels.

Perfecting Your Pitch is about how to reach a top decision-maker, set up a meeting and make your pitch. It is easy to read, has practical advice for anyone who needs to wants to land their dream client.

4.     The 4-Hour Work-Week by Timothy Ferriss

This fabulous best-seller, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich tells you how to outsource, automate and escape the nine to five grind. I haven’t implemented everything in his book, but I’m working towards it.

5.     Work the Pond! By Darcy Rezac and Judy Thomson

This is hands down the best networking books I’ve ever read. The authors of Work The Pond totally get what makes someone good at networking. The metaphor of the frog is entertaining as well as easy to understand. The frog concept makes their ideas memorable. If you want to be better at networking, this book is a must read.

6.     The Long Tail by Chris Anderson

This groundbreaking book is a must for anyone selling or promoting anything online. The premise of Long Tail, The, Revised And Updated is businesses can succeed by focusing on very small niches. Rather than looking to make the top of Google in the big keywords, look to be the top in the “long tail”. Find very specific phrases that fewer people search for and win there. You’ll be a big fish in a small pond rather than a tiny fish in a big pond.

7.     Wild Mind by Natalie Goldberg

Wild Mind: Living the Writer’s Life is not really a business book; it’s a book about writing and creativity. However, I use the tools Goldberg teaches in this book all the time. Goldberg breaks writing into two parts – the creative part and the editing. When you’re creating, you can’t let the editor or critic in or you lose the power. Wild Mind is full of fun exercises to let your wild mind free while setting aside the critic.

Anyone who is getting stuck with creativity or being paralyzed by their internal critic might benefit from this book.

8.     The Artist’s Way by Julia Cameron

Like Wild Mind, the Artists Wayisn’t really a business book. However, I think being in business and being an artist have much in common. You need to be creative and innovative to succeed in both fields. Cameron’s classic book helps you get in touch with your inner artist. Without this book, and the class I took with 20 other women based on it, I doubt I’d ever have had the courage to take the leap into entrepreneurship.

9.     The Action Plan Toolkit by Robert Middleton

This ebook is probably the first online information product I ever purchased. I initially found Middleton’s free teleseminars, then subscribed to his ezine. I was on this email list for months before I ever made a purchase. Best decision I ever made. If you feel stuck, like you’re just not taking your business where you know you can go, The Action Plan Toolkit“> is an amazing solution. It can really help you get unstuck.

I’ve used Middleton’s process several times in my business. Each time it helps me get past whatever is blocking me.

10.  Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t by Michael Losier

I’ve taught a number of workshops about the Law of Attraction and as a result I’ve ready many books on the subject. This one is easily my favorite. It’s fun, fast to read and has practical tools for putting the Law of Attraction into effect.

Andrea J. Stenberg

Have I missed one of your favorites? Leave a comment and share your top picks.

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Do You Hate Asking For the Sale?

by Andrea J. Stenberg
August 7th, 2008

Yesterday I came to a startling realization. I have serious mental blocks about money and selling. I can write about marketing and promotion. I can create great marketing strategies. I can promote the heck out of a product or service – mine or a client’s. But I balk at selling.

What made me recognize this?

I was sitting down to write my More Effective Marketing ezine. A new promotion came in from Brian Tracy (Speak to Win — PLUS Bonus CDs!). I’m an affiliate for his products. He’s someone I like and respect. I’ve purchased several of his books and audio programs myself. He’s knowledgeable, entertaining and I always learn something from him.

But for some reason, I couldn’t make myself include information about this product in my email. If you and I were sitting down for a coffee I’d probably tell you about it – not because I’m an affiliate but because I like his work. I’d recommend him even if I wasn’t an affiliate.

But this time I hesitated. I didn’t want to seem pushy. And yet this is The Baby Boomer Entrepreneur. It’s not The Baby Boomer Hobbyist or The Baby Boomer Philanthropist, its The Baby Boomer Entrepreneur. Read More→

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Announcing my Build Your Business Teleseminar Series

by Andrea J. Stenberg
April 1st, 2008

As you may have noticed, I’ve started doing some teleseminars. I’ve been really excited about how generous experts are with their time and expertise.

Starting this Thursday, April 3rd, 7 pm eastern, I will be beginning a new project, the Build Your Business Teleseminar Series. This series includes six speakers, over six weeks, for $37 – Yes that’s $37 for all six teleseminars.

April 3, 2008 – “Market Your Business with a Blog” withYaro Starak, Internet Entrepreneur & Blogger

April 10, 2008 “Overcoming Underearning” with Barbara Stanny, Financial Expert, Author & Speaker

April 17, 2008 – “Find a Better Way to Differentiate, Position and Brand Yourself” with Michel Neray, The Essential Message®

April 24, 2008 – “The Top 5 Energy-depleting, Performance-bashing Behaviors And What You Can Do About Them” with Helene Desruisseaux, Success Worth Living

May 1, 2008 – “Using Your Vision to Build a Better Business” with Lyle Lachmuth, THE UnstickingTM Coach

May 8, 2008 – “Networking for Success” with Michael Fletcher, New World Coaching

I’m really excited about getting to speak with these business experts and learning what they have to offer. I hope you’ll join me.

Learn more about the Build Your Business Teleseminar Series.

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Can Using The Law of Attraction Help My Business? Part 3 – I Just Gotta Believe?

by Andrea J. Stenberg
March 13th, 2008

Many proponents of the Law of Attraction talk about “Belief and Expectation”; you need to believe it to make it happen.

A decision turns a desire into a goal

I think that’s part of the story. However there is one step I think you need to take first. You need to make a decision. You must decide that you’re going to achieve this goal – evenbirthday-candles-old-guy-2.jpg if you have not idea right now how to make this happen.

Until you do, your goal is nothing more than a wish – just like wishing when you blow out candles on a birthday cake. We’ve all made wishes. And lets face it, when we get old enough to stop putting the correct number of candles on our cake, we know wishes don’t come true just because we blew out some candles, saw the first star of the evening or carry a rabbit’s foot.

But making a decision has power. It gives you control. It’s not up to the “universe” or the birthday candle fairy. It’s up to you to make it come true.

I don’t know about you, but I like that kind of power. It excites me to have a goal and then say, “I’m going to make it happen.”

When you make a decision, it sends a message to your subconscious that it better come up with a solution. When you are committed to a goal, you start coming up with ideas on how to achieve it. Sometimes they’re stupid ideas, but very often you’ll come up with a brilliant one.

And once you have made a decision to achieve a certain goal, sometimes things happen out of the blue that almost drop your desire into your lap.

Sometimes help just drops into your lap

Last year I decided I needed to expand my marketing activities and go outside my geographic region. I decided I would do this by attending a networking meeting in one of the larger cities within a three-hour drive of my home. I added a notation on my to-do list and went to bed. The next morning I had an email from a friend inviting me to a networking meeting in a city two hours away.

Now, did my making a decision cause “the universe” to create this opportunity to drop into my lap like this? I don’t know. It may be I get opportunities like this all the time. But this time, because I’d set this as a goal and decided I would make it happen, when I got the invitation, instead of whining to myself, “it’s too far, I’ll have to get a sitter, I don’t want to drive in the winter,” I jumped at the opportunity.

The point is, when you’ve got a goal, make a commitment to yourself to make it happen. This way you’ll recognize opportunities when they knock on your door.

Sometimes it’s not so easy

But sometimes when you make a decision, instead of feeling excited you feel nervous, worried or doubtful. You don’t believe you can make this goal happen. For business owners, this doubt can often come from having significant money goals.

In Barbara Stanny’s book Overcoming Underearning: A Five-Step Plan to a Richer Life, she has a fabulous exercise for discovering your earning ceiling.

(This is one of my favourite books. I tell everyone about it. I’ve lent my copy to countless friends and have read it four times and I only got it about 18 months ago. Really, go to Amazon or your library and get a copy!)

When doing this exercise, many people discover that there is an upper limit to how much they believe they can earn – I did. And for many people, this upper limit is surprising low – much lower than they expected or need.

Go above this level – even in your imagination – and you become uncomfortable. According to Stanny, if you go above this level in your life, you’ll do things unconsciously to reduce your income back down to your earning ceiling. So, if you want to increase your income, you first have to reset your earning ceiling.

Your mental blocks stop you from achieving your goals

You may have mental ceilings around other goals as well. There may be doubts and blocks around certain issues. And you need to address them or you’ll be battling yourself about trying to achieve this goal.

Robert Middleton in the Action Plan Toolkit calls them negative intentions. These are the unconscious (and sometimes not so unconscious) thoughts that tell us we can’t achieve what we’re trying to do. These thoughts might be in the voice of that horribly critical teacher who told us we’re no good. They might be in the voice of our mother. They might be in our own voice.

Middleton has an exercise in the Action Plan Toolkit that helps you identify and overcome these negative intentions. Michael Losier in his book Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t has an exercise that he calls creating allowing statements.

The process goes something like this:

  1. Write down your goal
  2. Write down your negative thought or intention – what are those negative voices saying about this goal?
  3. Ask yourself, is this negative thought true? Maybe you think it is. That’s okay.
  4. Ask yourself, is there anyone with a similar background who is currently achieving a similar goal? How many are doing it right now? In the past week? In the past year?
  5. Looking at your answers to question 4, can you absolutely know, with 100% certainty, that your negative thought is true?
  6. Write down how you react (think, feel, behave) when you have this negative thought. For example, do you procrastinate? Do you jump from task to task without finishing anything?
  7. If it were impossible to have this negative thought, what would you do? Write your answer down.
  8. Take your negative intention and rewrite it as the opposite. For example, if that evil little voice in your head is saying, “You’re not smart enough to achieve this goal” write “I have all the skills and knowledge I need, or can get them, to achieve this goal”. If you have more than one negative thought around this goal, write the opposite for each of them.
  9. Look at the opposite statements you just wrote. Are they just as true, or even truer, than the original negative thought? Write down some examples in your life that show they are true.

Once you’ve done this exercise, you may find you feel more excited about your goal. It will likely be easier for you to make a commitment to achieve this goal.

I do this exercise when I’m working on a goal and having trouble achieving it. When I’m procrastinating or getting sidetracked I need to stop and remind myself to do this exercise.

Tomorrow I’ll talk about what I think is the most important step in the process – even more important than deciding and believing – taking action.

Andrea J. Stenberg

The Action Plan Toolkit


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Categories Law of Attraction, Motivation
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What Are the Secrets of Earning Six Figures?

by Andrea J. Stenberg
February 7th, 2008

One thing I’ve learned about entrepreneurs is that we’re always learning – about our industry, about marketing, about business. We go to courses and seminars and conferences. They’re a great way to learn as well as to network with other entrepreneurs.

But one of the easiest and cheapest ways to learn is by reading business books. Look in any entrepreneur’s office and you will find a variety of business books on the shelves. My office is no different. As a writer I’ve got tons of books about writing. But I’ve also got marketing and business books. Added to the books I’ve borrowed from the library and books colleagues and friends have lent to me, and the number is immense.

I just finished re-reading one of my favourites: Secrets of Six Figure Women by Barbara Stanny. Stanny has written a number of books about women and their relationship with money. As entrepreneurs, if we don’t have a comfortable relationship with money, we’re going to be in trouble.

Secrets of Six Figure Women is the result of hundreds of interviews Stanny had with women earning over $100,000. Over the course of these interviews, Stanny discovered seven strategies women (and men) need to use in order to earn big money.

Have an intention to make good money

Have a profit motive if you will. Now we all know money can’t buy happiness. But poverty doesn’t help either. And while Baby Boomer entrepreneurs have many reasons for starting a business, making money has to be one of them. If you’re not making money, it’s not a business, it’s a hobby. And if you’re going to work hard and make money, you might as well have a goal to earn enough to be comfortable now and when you retire.

Letting Go of the Ledge

This means you need to be willing to lose the security of the familiar to take the leap needed to raise your income. Stanny writes: “Their ledges took many forms, both concrete and intangible – from unfulfilling jobs to unpleasant relationships, from inappropriate goals to inaccurate beliefs, from damaging habits to detrimental emotions.”

Get in the Game

Stanny writes that people are basically playing one of two games: Not to Lose or To Win. The game Not to Lose is about playing it safe; avoiding risks, not looking bad, not making mistakes. As with investing, making safe choices as an entrepreneur may limit the risk you take, but it also limits how much you can gain.

When playing the game To Win, it’s not just about the Donald Trump style accumulating more money than the next guy. It’s about doing your best and seeing how far you can stretch. Yes, money is part of it, but not the whole deal. A key part of playing To Win is being willing to take risks and to keep going even when you’re scared out of your pants or your friends and family are telling you you’re nuts.

Speak Up

This strategy is about asking for what you want. For employees it can include asking for a raise. For entrepreneurs, it’s about raising your rates, not cutting your fees, setting boundaries.

The Stretch

Stanny writes “High earners are keenly aware of the immense power of audacity, which comes from the Latin word audace, meaning to dare. The women I interviewed somehow intuitively (if not always early) embrace this strategy as common practice: Stretch, dare to do which you think you cannot.”

If you’re an entrepreneur and are going to last, you’re going to have to stretch at some point. Maybe it’s speaking at a networking meeting or making cold calls; maybe it’s negotiating your fees or learning to wrestle your bookkeeping figures.

Whatever it is about business that you hate, that you’re not good at, that you’re afraid you can’t do, you can be sure you’ll have to get a handle on it before you can be truly successful.

Seek Support

This strategy has always been a hard one for me. I have a tendancy to want to do it all myself – a trait many entrepreneurs share. However, if you want to be truly successful, this is something you need to overcome. No one can do it alone.

Stanny writes about two types of help the successful women she interviewed talked about: True Believers, people who encouraged and believed in them whole heartedly, and Way Showers, mentors who served as proof that success is possible. These supports help us implement the other strategies.

“They inspire us to set our intention high and stick to it when our faith falls short. They gently pry our fingers loose when we cling too tightly to safety and then lead us into the game, explaining how to play. Maybe most important of all, they assuage our fears so we can stretch even farther.”

Obey the Rules of Money

Being successful isn’t just about how much you invoice – it’s how much you get to keep, how well you get to live as a result. Stanny’s rules of money are simple: Spend less than you earn, pay yourself first, put your money to work.

If you’re thinking, “I can’t spend less than I earn because my basic expenses take up all my income”, then you need to earn more. Then you need to make sure you spend less than you earn – save more. Once you’ve saved some money, don’t let it sit in your chequing account – you must invest, wisely.

If you’re an entrepreneur – man or woman – who’s not quite earning what you’d like, Secrets of Six Figure Women is a must read. The stories about how these women applied the strategies Stanny writes about and the successes they’ve had as a result are inspiring and motivating. This is definitely a book you need to add to your shelves.

Andrea J. Stenberg

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