Resources
Instructional Audios
These instructional audios are interviews I did with a variety of business experts. Some were originally aired as part of Andrea’s More Effective Marketing Podcast and others were originally part of a paid teleseminar series. Regardless, if you missed the live interviews I think you’ll find these recordings incredibly helpful and informative.
Understanding Search Engine Optimization
An interview for former head of SEO, Yahoo! Canada, Darryl Peddle
For many people, SEO is a complicated and mysterious process. To complicated for mere mortals to understand. I have to confess I felt exactly the same way until I heard Darryl speak. It was the first time SEO made sense to me. In fact, Darryl made it seem simple. I immediately asked Darryl to do an interview for The Baby Boomer Entrepreneur. If you want your website or blog to move up in the search engine rankings, this interview will give you practical steps you can use to get started.
$17 CAD
Improve Your Sales by Embracing Cold Calling
An Interview with Sean Greene.
Sean Greene is the author of I’d Rather Have a Root Canal Than Do Cold Calling. For many businesses, cold calling is still the best and quickest way to build your client base. In this interview, Sean shares her tips on writing an effective cold calling script, who to call and how to overcome your fear of cold calling.
$17 CAD
Getting Publicity For Your Small Business
with Julia-Isabel Davenport.
Publicity is probably the most underused small business marketing strategy. And yet a story about your business in a newspaper or magazine increases your credibility and exposure in ways advertising and networking can never do. In this interview, Julia-Isabel shares: how to come up with newsworthy angles when promoting your business, what goes into a good press release, who should you send a press release to and what to do if you get bad publicity.
$17 CAD
Creativity and Productive Thinking
With Tim Herson.
Originally part of the Build Your Business Teleseminar Series
Creativity is not a trait some lucky few are born with. It’s a skill that can be learned. Tim Herson is author of Think Better: an Innovator’s Guide to Productive Thinking. This interview with Tim introduced small business owners to specific strategies for productive thinking, how to overcome blocks and how to apply these strategies to their business.
$17 CAD
Using A Vision To Build a Better Business
with Lyle Lachmuth, The Unsticking Coach.
Originally part of the Build Your Business Teleseminar Series
Too many small business owners are so busy with the day-to-day operation of their business that they forget the big picture. But having a larger vision for your business gives you something to shoot for. Lyle talks about why a vision is important and walks you through some steps for creating a vision you can use.
$17 CAD
What Makes You Different
with Michel Neray.
Originally part of the Build Your Business Teleseminar Series
In order to convince someone to spend their money on your products and services, you need to show them why your business is different than your competitors. But picking out that one thing that makes you different, makes you better is often a challenge. Michel Neray tells you how to pick out your “essential message”.
$17 CAD
5 Surprising, Performance Bashing, Energy Depleting Behaviours & How to Beat Them
with Helene Desruisseaux.
Originally part of the Build Your Business Teleseminar Series
We all have bad habits that drain our energy and reduce our productivity. Helene Desruisseaux tells you about five surprising habits that may be stopping you from getting more done. And more importantly, she tells you how to avoid them.
$17 CAD
