Is Your Social Media Marketing Working?
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I was a guest on Yvonne McCoy’s SOS 4 Your Business radio show where she asked me about social media marketing, and how to create a plan. I hope you find this interview helpful!
Are you measuring your business success?
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This morning I filled in for a friend at his BNI meeting (Business Networking International) and the “Education Nugget” was about measuring. The point is, you don’t know how you’re doing, nor can you improve, until you can measure it. And you can’t make smart decisions about your business unless you measure what you’re doing.
Follow the money
First, you need to measure your money. Are your books up-to-date? Bookkeeping isn’t just for tax time. You need to keep them current so you can predict cash flow and see what products and services are profitable.
Cash flow is obvious, but looking at what areas are profitable is just as important. I knew one business owner who upon looking closer at his books, realized his best selling product was actually losing him money.
While the direct cost of the product was less than the selling price, the cost of servicing it meant he actually lost about $100 per unit. By eliminating that one product, although his total sales went down, his profits shot way up.
Do you know what products or services are most profitable? Look at your books. If you’re not sure how to determine profitability, ask your bookkeeper or accountant. Read More→
Are you using LinkedIn
By · CommentsHere’s a video produced by LinkedIn, telling you why a small business owner would want to be on LinkedIn and how you can get results. It’s short so it won’t take too long to watch.
However, I know that many people who get on LinkedIn, set up a profile, send a few invites to connect, then sit there with a handful of connections, wondering what to do next. If that sounds like you, please join me on September 7th for my online workshop: How to Build a Profitable LinkedIn Network. I will teach you the secrets of creating a great profile, how and when to send invitations to people you don’t know and what you need to watch out for so you don’t get kicked off the site.
Just go to http://thebabyboomerentrepreneur.com/linkedintraining/ to register
Do you have a social media marketing plan?
By · CommentsEarlier this week I was a guest on Yvonne McCoy’s Blog Talk Radio show SOS 4 Your Business. In this episode we talked about why you need a social media marketing plan and what elements you need to include. It was only a 30 minute show but it should give you some ideas about how to get started creating your own social media marketing plan.
Small business summer-time blues
By · Commentsor How to stay motivated when you’d rather be outside
Working from home is sometimes a challenge in the summer. Yes, there’s the fact that I have no air conditioning and my office is on the 2nd floor. (Last week’s heat wave in eastern Canada and U.S. was brutal).
There’s also my teenage son who is home from school and around the house. Plus there’s the sun shining and I want to be outside.
As a result, there are some days where sitting at my desk staring at my computer seems unbearable.
But I still need to work. The mortgage still needs to be paid and we have this pesky little addition to food.
So, what’s a home-based entrepreneur to do?
I posed this question to my network and got some interesting answers. Read More→
