The Baby Boomer Entrepreneur

If you’re still on the fence about getting involved in social media for marketing your business, perhaps you need to look at some hard numbers to help convince you.
Here are some of the statistics I was able to dig up
Facebook
(these are Facebook’s own stats)

More than 110 million active users (people who have accessed [...]

The Blogging Boomers Carnival #90 lands at The Baby Boomer Entrepreneur
When it comes to marketing, you can’t function in a vacuum. You need to connect with real people who might need your products or services. To be a really effective marketer you shouldn’t just randomly send out messages and hope they stick; you need to [...]

The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Now the number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in [...]

Every internet marketer will tell you “the money’s in the list.” This means traffic to your website or blog isn’t any good (from a financial point of view) until they join your email list, often a newsletter.
In the early days of internet marketing it was easy to get subscribers. You just put a sign-up box [...]

This week’s edition of The Blogging Boomers Carnival #89 is being hosted by The Boomer Chronicles. This blog is about how “a 50-something baby boomer examines midlife crisis, ennui in America, and other compelling ideas”.
This week’s edition of the Carnival has a number of posts about the economic crisis, plus politics, financial planning, infidelity, fashion, [...]