The Baby Boomer Entrepreneur

As a former swimmer, I watched Michael Phelps with great excitement at these Olympics. Watching him swim to eight gold medals was truly something to behold. I got chills each time he got closer to his goal.
What struck me most about his accomplishment was a story the commentators told. When Michael was 11 his coach [...]

BloggingBoomers is a collection of bloggers writing for the middle aged reader. They are an interesting and eclectic bunch and I’m excited that The Baby Boomer Entrepreneur has been invited to join their group. These blogs cover a variety of topics including health, finance, marriage, retirement, nostalgia, and a look at mid-life. Each week a [...]

I’d like to introduce you to Scary Ned. Recently my son took a class at the art gallery. Seven girls and my son had to make life-sized stuffed people. They had to cut fabric, learn to use a sewing machine, paint the faces and add hair.
I was quite proud of my son because he’s at [...]

To really grab attention with your marketing, you need to make your readers identify with your message. A powerful way to do this is with a case study.
A case study is essentially a customer success story. It works because, if done properly, your readers will identify with your customer, recognize their own problem and see [...]

Yesterday I came to a startling realization. I have serious mental blocks about money and selling. Why do I have this block? How can you sell products in your ezine or blog effectively and ethically? Read this blog post to discover the answer.