The Baby Boomer Entrepreneur

They say, “We need more steady, loyal employees.”
I say, “We need more ‘freaks’ who routinely tell those in charge to take a flying leap … before it’s too late.”
The above quote is from The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. This remarkable book is edited by Seth Godin and is written by a collection of 33 writers Godin invited to participate in this book, which raises funds for charity.
This quote came from the chapter entitled: They Say I’m Extreme. I include it today because it speaks to the heart of my struggles with entrepreneurship.

When it comes to any type of online marketing, it’s not the size of your list, it’s what you do with it that counts. The same is true with Facebook. Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from [...]

If you are planning to use Facebook as a tool to market your business, you need to build a targeted network of Facebook Friends. While it is fun to connect with your high school class mates, you need to focus on connecting with people who are your target market.

Blogs, ezines, Facebook, LinkedIn, and Twitter are all great ways to disseminate information and let prospects get to know, like and trust you enough to want to spend money on your products and services. The more information you put out there, the more people can get to know you.
And not just professional advice and educational [...]

We’ve all heard the expression the cobbler’s children go barefoot. Well I’ve been running around barefoot for the past several years.
When I first started my full time copywriting business three years ago, one day I looked at the calendar and realized I had a networking meeting coming up and I didn’t have any business [...]