The Baby Boomer Entrepreneur

If you’re looking for an innovative and inexpensive way to promote a local event, you can do no better than a tip I received from Philip Watkin, a graphic designer from Ireland.
His suggestion is to put your message on yellow Post-it notes and stick them up in places your target audience is likely to be: [...]

When deciding whether you should take the time to learn Search Engine Optimization (SEO) you may want to know a few statistics.
According to the NPD Group, 92% of online consumers use search engines to shop and/or purchase online. When using search engines like Google, users are 20x more likely to click on search listings rather [...]

It happened to me again today! I received a telephone call from someone I’d “met” online.
“Hi this is Joe. I just got your email. You had some questions?”
While he did in fact say his name, he jumped right into the conversation without reminding me how I know him and what exactly the call was about.
The [...]

“Great things are only possible with outrageous requests.”

-Thea Alexander
As a recovering codependent, I often find it impossible to ask for help; I feel like I should be able to do it all, and help you too. However, I’ve noticed over the years that the most successful entrepreneurs never try to do it all.
They ask [...]

Okay, I’m exaggerating. I usually love technology. But sometimes technology - the very thing that’s supposed to increase your productivity and save you time - slows you down.This can happen when you upgrade or change software programs.
For example, when I first started using Microsoft Office 2007, they’d changed the layout and commands so much [...]