The Baby Boomer Entrepreneur

Working from home is one of the great perks of being self employed - no more commute, more flexible workday, eating lunch at home, being home when the kids get home from school.
Yet one of the questions I get asked most frequently is how to stay productive when working from a home office. And it’s [...]

Last night I interviewed blogging expert Yaro Starak about blogging for business as part of my Build Your Business Teleseminar Series. I asked him what makes a blog different from a regular website.
Blogs are more interactive than a static website
The interactivity of a blog is one of the most important differences between a blog and [...]

I love getting comments on my blog. Working from home and writing away at my computer, it’s easy to start wondering if anyone is reading what I write. Sure, I can look up the stats showing traffic on my blog, but it doesn’t tell me if people are connecting with what I’m writing.
Comments however tell [...]

Yogi Berra said, “If you don’t know where you’re going, you’ll end up somewhere else.” Too many people end up somewhere else with their marketing because they don’t have concrete goals for their marketing campaigns.
But you already know your goal - increase sales. Isn’t that enough?
No. You need to be more specific. Are you are [...]

As you may have noticed, I’ve started doing some teleseminars. I’ve been really excited about how generous experts are with their time and expertise.
Starting this Thursday, April 3rd, 7 pm eastern, I will be beginning a new project, the Build Your Business Teleseminar Series. This series includes six speakers, over six weeks, for $37 - [...]