The Baby Boomer Entrepreneur

That’s the title of Ray Edwards’ February 17th post on his blog Copywriting Tips And Tricks.
What he writes is that ugly sites that are easy to read and navigate do better than visually stunning sites that don’t get the message across.
You don’t want the reader to get distracted - or worse annoyed - by [...]

Last week I had the pleasure of being interviewed by Bob Grebe and Bruce Rumpf on their Job1 radio show out of Toledo, Ohio.
Listen to the recording of the interview here.

Andrea J. Stenberg

Beyond providing top quality service - which should be a minimum requirement - you can do a lot of little things that inspire loyalty from your customers. Just saying thank you goes a long way.A couple of years ago I ordered a product online from Peter Bowerman - a self-publishing and copywriting expert. When I [...]

When you’re a small business owner, sometimes you can get taken off guard by difficult situations and end up making decisions on the fly that you later regret. Or you may feel backed into a corner and not know how to get out.
Case in point: if you live in a small town (and maybe even [...]

There are times when someone looks like a client from hell, acts like a client from hell and sounds like a client from hell. But isn’t. The trick is to know the difference.