The Baby Boomer Entrepreneur

Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions:
Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes. Let [...]

While those under 40 tend to embrace podcasting whole heartedly, that’s not necessarily true of the baby boomer crowd. In fact, if an informal poll of people I meet at networking events is at all accurate, the majority of baby boomers haven’t ventured into the world of podcasting at all – in fact, most have [...]

Networking can be an endless source of business – if you do it right. It introduces you to new people, builds relationships, and leads you to new business you couldn’t get on your own.
But many people find networking doesn’t get results. They go to the meetings and enjoy them because they’ve made some friends, but [...]

If you’re a solo entrepreneur, particularly one just starting out, you are likely a Jack-of-all trades. You’re the sales manager, receptionist and chief bottle washer.
Being a one person shop means you have total control over your business – you decide when, where and how things get done. It also keeps your overhead down during the [...]