The Baby Boomer Entrepreneur

The three foot rule is simple. You tell everyone who gets within three feet of you about your business, products or services. This doesn’t just apply to networking meetings and business functions. Try it at the gym, in line at the grocery store, picking up your kids from swimming lessons.
Why? Because when you’re out [...]

Marketing is a numbers game. No matter how closely you target your ideal client, a large number of the people you hit with your marketing won’t buy right now. They don’t need your service or just don’t want it from you.
It’s nothing personal – just a fact of life when you’re in business. [...]